
For being the first in the country to introduce Naked Eye 3D LED billboard ad, Onion Bulb Productions (OBP) bagged its first award from the Philippine Marketing Association (PMA) in an event that recognized pioneers in different fields promoting Filipino marketing ingenuity.
OBP, the production arm of United Neon Media Group’s production arm, holds the distinction of being the first recipient of such an award from the official and biggest organization of Filipino marketers.
PMA President Sy Bryan Lato presented the award to OBP Executive Producer Michiko Tañedo during the organization’s “The Future of Sustainability” event and general membership meeting at the Asian Institute of Management.
“The Philippines is now at par with other countries with advanced methodologies for doing advertising,” Lato said.
Tañedo thanked the marketing authority for the recognition.
“This award will constantly inspire us and remind us of our commitment to excellence and to unleashing unique and innovative materials for our partners, brands, and Filipino viewers,” she said.
She added that the PMA award is proof that creativity and passion always go together.
“For OBP, this award will always serve as a reminder to roll our sleeves not because success calls for it but because our heart hears compassion to share and to lead.”
OBP is the production house behind the much-talked about and head-turning Naked Eye 3D executions at BGC which has since gone viral and has become an iconic attraction in the city.
OBP is also well-loved by brands for their other creative services such as 3D and 2D animations, 360 clickable walkthroughs, 360 photography, company AVPs, digital advertisements, infographic videos, live streams, LED and billboard documentation, event coverage, episode digital content, instructional videos, brand content, and portraits, product, lifestyle, and food shoots. The production house is also set to venture into commercial videos soon.
Naked Eye 3D image technology creates a vivid sense of perspective and depth to the viewer, making them feel as if the images are coming out of the screen. This spectacle is achieved without the use of 3D glasses.