The Philippines’ leading food company, NutriAsia, released their film “A Touch of Christmas” to celebrate the sacrifices of Overseas Filipino Workers (OFWs).
Watch the film here:.
The film features an OFW who is also a mother, coming home in time for the holidays, and her struggle to reconnect with her estranged young son after a long time of being apart.
This scenario is not far from real life as according to the latest data from the Philippine Statistics Authority (PSA), over half of the OFW population or 60.2 percent are Filipina breadwinners, which inevitably includes mothers.
Mels Timan, NutriAsia’s Content and Creatives Manager for Corporate Marketing and Communications, said: “This film is our homage to the courage and sacrifice of Filipino workers abroad who tirelessly strive to provide a better life for their loved ones.”
The film also captures how only a lucky few of our OFWs are able to spend time with their families for the holidays and how important that time is. NutriAsia allows families this yuletide season to gather around great meals and share happiness.
“For over three decades, NutriAsia has been enriching the Filipino Noche Buena experience with its powerhouse of biggest and most iconic brands that turn meal occasions into Masarap, Masaya moments,” Timan added.
With distribution channels not just in the Philippines but also in other areas in the Asia Pacific, Europe, Middle East, and North America, NutriAsia is able to deliver the promise of a Masarap, Masaya way of life, bringing a taste of home and the goodness of life to Filipinos here, and even to those living and working abroad, who, unfortunately, cannot come home in time for Noche Buena this year.
“As the leading provider of Pinoy sauces… NutriAsia will continue to nourish local and global Pinoys with the deliciousness of the Filipino way of life, today and for all the tomorrows to come,” Timan said.
“We chose to adopt a global perspective in producing our well-loved condiments. There are more [than] 10 million Filipinos living abroad and more than 1 million Filipinos leaving the country each year to work overseas. No matter how far their various endeavours bring them away from the comforts of home, there are certain things you can never leave behind. Like our ubiquitous tabo, our Datu Puti, Silver Swan, Mang Tomas, and UFC Banana Catsup go wherever the Filipinos are,” she added.