Dr. Shiba, one of Southeast Asia’s premier pet wellness brands, is revolutionizing pet nutrition with the launch of Kind Kibble. The brand unveiled its latest innovation at a lively Willy Wonka-inspired event at Japonesa in Poblacion, Makati City. Attended by Dr. Shiba’s co-founders, Philipp “Phil” Renner and Tim Michael, alongside brand ambassador Liza Hope Soberano and fellow pet parents, the event showcased the company’s commitment to top-tier pet health.
Dr. Shiba transformed the venue into an immersive experience that mirrored Willy Wonka’s famous chocolate factory—combining creativity with scientific precision. The result? A pet food product that blends high-quality ingredients with cutting-edge nutritional research.
Unveiling Kind Kibble: What Sets It Apart?
Kind Kibble is formulated to provide optimal health benefits with 56 per cent high-quality fresh beef, 30 per cent protein, and superfoods like sweet potatoes, blueberries, and pears. This premium blend ensures pets receive essential nutrients without unnecessary fillers or deceptive claims. The name Kind Kibble reflects the brand’s philosophy of prioritizing kindness and honesty in pet nutrition.
At the launch event, Hollywood actress and brand ambassador Liza Hope Soberano shared her personal experience as a devoted pet owner. “As a fur parent, I’ve seen how proper nutrition affects my dog’s health. Kind Kibble gives my Yuna the balanced diet she needs, and I love that I can trust the ingredients in her food,” she said.
Dr. Shiba’s CEO and co-founder, Phil Renner, emphasized the brand’s dedication to accessible, high-quality pet nutrition. “We all want the best for our pets. That’s why we developed Kind Kibble to uphold the highest standards while remaining affordable. Our goal is to provide premium, transparent pet nutrition that pet owners can trust.”
A Milestone in Dr. Shiba’s Mission
The launch of Kind Kibble represents a significant step in Dr. Shiba’s evolution, moving beyond functional pet supplements into complete pet nutrition solutions. The product is a result of extensive research and development, conducted in collaboration with veterinary experts to create a well-balanced, all-natural dog food formula.
Where to Buy Kind Kibble
Dr. Shiba’s Kind Kibble is now available for purchase at PHP 799 (2kg pack) through various online and offline retailers, including:
• Dr. Shiba website
• Pet Express
• Pet Lovers Centre
• PetBuddy
• Dogs and the City
• Lazada Mall
• Shopee Mall
• TikTok Shop
Pet owners can now explore Dr. Shiba’s latest innovation through their website and provide their furry friends with a premium, nutritious diet.
Why Choose Dr. Shiba’s Kind Kibble?
1. 56% High-Quality Real Beef – With 30% protein content, Kind Kibble supports muscle development and energy levels, ensuring that dogs stay active and healthy.
2. Nutrient-Rich Superfoods – Incorporating sweet potatoes, blueberries, and pears, this formulation enhances overall health and provides essential vitamins.
3. No Fillers, Artificial Flavors, or Preservatives – Free from unnecessary additives, Kind Kibble offers a wholesome, natural diet that supports digestive health and well-being.
4. Complete and Balanced Nutrition – Formulated to meet and exceed AAFCO (Association of American Feed Control Officials) standards, ensuring comprehensive nutritional benefits for dogs of all breeds and sizes.
About Dr. Shiba
Founded in 2022, Dr. Shiba is a pioneering holistic pet wellness brand in Southeast Asia. With a mission to enhance the lives of pets, the company started with functional dog treats before expanding into comprehensive pet nutrition solutions under its Dr. Shiba and Prof. Bengal brands.
Dr. Shiba has made significant strides in the pet care industry, now serving over 500,000 customers and partnering with 1,500+ retail locations across multiple Southeast Asian markets. The brand has received numerous awards for its commitment to innovation and pet welfare, including collaborations with organizations.
All Dr. Shiba products are scientifically formulated with veterinary experts and manufactured using state-of-the-art technology to ensure superior quality and all-natural ingredients that deliver real health benefits for pets.