Bill reins in comm’l ads on TV

NUEVA Ecija Rep. Estrellita Suansing batted on Sunday for the regulation of commercial advertisements of sugar sweetened beverages in radio, television and even cable television.

Such commercial regulations must be within 2:30 p.m. to 7:30 p.m. from Mondays to Fridays, and 7:30 a.m. to 7:30 p.m. during Saturdays and Sundays, she said.

Suansing is a health advocate and House committee on ecology chairperson.

“Parents must closely monitor their children in their consumption of sugar sweetened beverages and must encourage them to eat healthy meals,” she said.

As far as the government is concerned, she said, airing of advertisements of such food products must be regulated to lessen the children’s exposure to sugar that could trigger several diseases, such as diabetes mellitus.

Suansing filed House Bill No. 5957 or “An Act Regulating the Airing of Advertisements of Sugar Sweetened Beverages and Providing Penalties for Violation Thereof.”

The bill, if passed, shall penalized any person or entity operating a radio, television and cable television or any person or entity engaged in the sale, manufacture or distribution of sugar sweetened beverages of P100,000 to P250,000 violating the measure for the first offense, P250,000 to P500,000 for the second offense and automatic revocation of business permit for the third offense. 

Topics: Rep. Estrellita Suansing , Sugar sweetened beverages , commercial advertisements
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