DigiPlus Interactive, in collaboration with its social development arm, BingoPlus Foundation, has launched a new campaign called “Pusta de Peligro Responsible Gaming.” The campaign was introduced at an event held at Gateway Cinema, where three short films were shown to raise awareness about responsible gaming.
The goal of the campaign is to encourage people to play games responsibly by focusing on prevention, education, and intervention, ensuring that gaming remains safe and enjoyable for everyone.
Each film shows a person facing a tough choice between spending their money on something necessary or gambling it away. These situations are meant to make viewers think about their own decisions and help them recognize when gaming is becoming risky rather than fun.
The campaign encourages players to stop and reflect when they feel like they’re crossing into dangerous behavior, with the message: “If gambling is getting risky, take a pause, because gaming should always be fun!”
Additionally, DigiPlus has introduced tools to help players manage their gaming habits. These tools allow players to set limits on how long they play, when they play, and how much they can lose, giving them more control over their gaming activities to ensure they don’t exceed their comfort zones or get into financial trouble.
These tools are part of DigiPlus’ proactive approach to safeguarding players’ well-being, aligning with international standards for responsible gaming. By offering these features directly within the gaming platforms, DigiPlus is empowering players to maintain a healthy relationship with gaming, free from undue stress or financial pressure.
“We hope this campaign will spark a national conversation about responsible gaming,” said Eusebio Tanco, Chairman of DigiPlus. “We want players to make wise choices, families to feel reassured, and communities to see gaming as a safe form of entertainment. The ‘Pusta de Peligro’ campaign is a crucial step in achieving that vision.”
The ‘Pusta de Peligro’ initiative represents a year-long effort that involved partnerships with mental health professionals, financial coaches, and educators. These collaborations were integral in crafting a campaign that resonates with Filipino players, addressing their unique challenges and experiences with gaming.
At the campaign’s premiere, a panel discussion featured Teresita Castillo from the International Gambling Counselors Certification Board and financial coach Armand Bengco. The discussion centered on the importance of education, early intervention, and expert collaboration in fostering a responsible gaming culture.
financial and mental health experts
This campaign builds on DigiPlus and BingoPlus Foundation’s history of responsible gaming advocacy. Previous efforts, such as the “Tamang Laro, Tamang Panalo” webinar series and financial coaching programs for jackpot winners, have set the stage for this new initiative to engage players on a deeper level.
DigiPlus and BingoPlus Foundation are set to extend the reach of the “Pusta de Peligro” campaign by rolling out the videos across digital platforms and encouraging communities to share the message. Alongside digital outreach, the campaign will include community workshops and live events, amplifying its impact and empowering more players to make thoughtful, informed decisions
“We’re just getting started,” Tanco concluded. “Responsible gaming is the foundation of a sustainable gaming industry. With Pusta de Peligro, we’re showing that advocacy and innovation can work together to create a safer, more enjoyable gaming environment for all.”
to champion responsible gaming