Isuzu Philippines Corp. (IPC) continues nationwide promotion with the Isuzu D-MAX Mall Tour and 4×4 Action Playground at SM Cebu Seaside, allowing customers in the Visayas an exclusive opportunity to view and test drive the latest edition of the Isuzu D-MAX pickup.
“Cebu is a very important market for Isuzu, which is why we intend to showcase the new D-MAX here through actual product demonstrations, so that our customers can truly experience the technological innovations we have integrated into this new model,” said IPC president Tetsuya Fujita.
The event kicked off on July 5, 2024 with a grand opening ceremony featuring a six-vehicle display of the Isuzu D-MAX, showcasing its different variants tailored to meet the diverse needs of Cebuano customers.
Actor and singer Rayver Cruz joined the opening festivities treating Isuzu fans and mall goers to a special song and dance number, adding to the celebratory atmosphere.
A highlight of the three-day event is the Isuzu 4×4 Action Playground, designed to showcase the enhanced off-road and safety features of the D-MAX.
The test drive comprised of a 4×4 hydraulic ramp, articulated ramps, side cambers and a forward collision wall, offering attendees a hands-on experience of the D-MAX’s enhanced capabilities.
The 2024 Isuzu D-MAX now includes a new differential lock system and rough terrain mode, enhancing its capability to navigate challenging landscapes.
Enhanced safety features include a 360-degree around view monitor and digital video recorder, significantly improving driver and passenger safety.
