The new office will serve as a hub for improved support, providing local partners with greater resources and expertise. Jonathan Khong, Managing Director of Michelin Asia Pacific (Singapore) Philippines Branch Office, highlighted the company’s recognition of the Philippines’ strong market potential.
“We are excited to open our new office in the Philippines,” Khong stated, emphasizing the goal to “reinforce our partnerships, enhance customer support, and further establish Michelin as the preferred choice for mobility solutions.”
The expansion aims to bolster the Michelin brand’s presence, elevate customer experiences through improved sales and after-sales services, and develop Filipino talent. Michelin, which has been present in the Philippines since the early 1990s, works with five key importers to distribute its diverse tire solutions.
The new office will facilitate stronger collaboration with local partners, ensuring they have the necessary tools and expertise. Michelin also seeks to enhance its brand visibility and accessibility in the local market. Khong reiterated Michelin’s commitment to being a trusted partner, contributing to the country’s development and providing innovative solutions to meet customer needs