Ford Philippines is riding high on a successful 2024, marked by strong sales and iconic vehicle launches, and is now accelerating towards an “electrified 2025.” The company reported a solid year, with the Ford Ranger leading the charge, selling 13,812 units, a 4% increase from the previous year. Total Ford sales reached 27,997 units.
2024 saw the introduction of the 7th generation Mustang, with the 5.0L GT Premium starting at P3,999,000, and the 2.3L EcoBoost at P3,499,000. The rugged Ford Bronco, in its Outer Banks variant with the Sasquatch Package, launched at P4,998,000. Off-road enthusiasts welcomed the new Ford Ranger Raptor 3.0L V6, boasting 397PS and 583Nm of torque.
Beyond new models, Ford focused on enhancing customer experience. The “Peace of Mind” program offered free inspections and labor on initial PMS, while “Territory Assure+” provided Territory owners with express service and pick-up/delivery options.
A leadership change saw Pedro Simoes step in as Managing Director, bringing extensive experience from Ford Middle East and other automotive brands.
Looking ahead, 2025 marks Ford’s electrification push, with a suite of EVs planned for the Philippine market. The retail experience will be transformed with the “Ford Signature 2025” dealership design, promising a more immersive customer journey. A new learning facility will enhance technician training, especially in EV maintenance, and bolster dealer personnel skills.
“2025 is going to be a big year,” says Simoes, emphasizing the company’s commitment to a better Ford ownership experience through electrified products, revamped retail, and skilled personnel.