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Big bash at BMW centennial

BMW recently marked its 100 years of ‘sheer driving pleasure’ with a car show highlighting the variants that made it an icon in the automotive industry. Held at the vibrant and fashion friendly Bonifacio High Street, the BMW centennial was organized by its official distributor in the country Asian Carmakers Corporation (ACC). 

“BMW’s defining moments are anchored to innovation and progress. Every milestone, since the brand’s conception in 1916, has been about creating an effortless automotive future that does not compromise sheer driving pleasure. As we celebrate BMW’s successful past, we also look forward to exciting times ahead – the Next 100 Years. There’s no better way to share our success story and vision for the future of mobility than through the BMW Festival: XPO 2016 with no less than our customers, fans, of course partners,” Maricar Parco, President of ACC. 

The BMW M3 race car of Autoperformance is a crowd draw.
Fans of the German marquee and automotive enthusiasts had a field day salivating over the collectible BMW cars on display owned by local collectors. Aside from the futuristic BMW i8, the motoring public feasted their visual senses on cars which represented a generation such as the BMW M3 E30, the mint condition Z1, the CSL 3.0 E9 and the BMW M3 Brembo race car of Francis Aguila among others. “The BMW M3 of Autoperformance, the official distributors of Brembo in the country, represents the brand in local races such as the endurance race. We are proud partners of Autoperformance,” states Karl Magsuci, Marketing Director of ACC. “We even have a kiddie driver’s course where the next generation can learn how to drive and follow traffic rules and regulations,” adds Magsuci. 

The three-day event also featured a BMW lifestyle hub; a racing simulator by Shell; alongside BMW’s line of motorcycles and technical innovations which was embodied by its flagship variant, the all-new BMW 7 Series. Apart from the exciting car display, patrons were allowed to test-drive some of the most celebrated BMW automobiles, while aspiring BMW owners chose from a wide range of certified pre-owned vehicles or the BMW Premium Selection at exclusive prices. Motorcycling enthusiasts also have ultimate riding machines to look forward to as BMW Motorrad features the BMW S1000XR and the award-winning BMW S1000RR in the weekend event. All the BMW cars and motorcycle on display were detailed and prepared to car show condition by Sonax Ph. 

“With all of the thrilling activities and world-class display of premium automobiles, the BMW Festival: XPO 2016 stands as the largest and most elaborate representation of our strengthened commitment to delivering premium mobility today and the years to come,” enthused Parco.

Topics: BMW centennial , Asian Carmakers Corporation , BMW M3
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