The local unit of Japanese carmaker Isuzu has achieved quite a feat in its history by breaching the 200,000-sales barrier last October and thus capping its 18 years in the Philippine market.
Records show that since its establishment in 1996, Isuzu Philippines has sold a total of 201,777 units as of October 2015, driven by the ever-reliable flagship model Isuzu Crosswind bannering.
Introduced in the market in 2001, the Isuzu Crosswind has been a constant mover in the market. Some 13 years after being introduced up to October this year, it has already sold 85,308 units across all variants.For its first year in the market alone, it has already sold a total of 5,423 units. The biggest sale for the well-loved Crosswind AUV was made in 2003, wherein IPC has rolled out 8,901 units.
IPC’s second much-appreciated vehicle in their line-up is the Isuzu D-Max pickup, delivering 29,115units after being launched in the Philippine market in 2003 making it one of the most-loved in its segment, with sales continuing to grow.
The third best-selling model for IPC are the N-Series light-duty trucks, selling 22,170 units, with its biggest sales tally in 2014 with 2,358 units rolled out. The Isuzu Hilander—Crosswind’s predecessor—placed fourth in IPC’s success chart, despite being available in the Philippines for only five years starting 1997, the Hilander sold 17,434 units.
Meanwhile, the Isuzu mu-X-after being launched late last year—is starting to create waves in the local automotive scene after it has reached the 10,000-unit mark in October. Launched September last year, the Isuzu mu-X replaced the equally-loved Isuzu Alterra and easily became one of the prime movers for IPC’s sales for this year.
IPC president Hajime Koso, for his part, expressed his sincerest gratitude for the continued trust and confidence of the Filipinos on their brand. He said that the Filipino’s core values are similar to that of their company. ‘‘Hard work, dedication, diligence: These best describes the Filipinos. These same set of values is what makes Isuzu successful in this country,’’ he said.
