Through its new initiative, global apparel retailer Uniqlo aims to keep valuable resources out of landfills and give unwanted clothing a new lease of life.
The RE.UNIQLO program has given birth to its first offering, Recycled Down Jacket, which is now available in the Philippines. The recycled item incorporates rejuvenated down and feather taken from 620,000 pre-worn jackets collected from customers since September 2019.
In addition, Uniqlo announced a new down product collection campaign in stores across 21 markets.
The Down Recycling Project is the first item under the RE.UNIQLO banner to recycle collected Uniqlo clothes into new items. Recycled Down Jackets originated from the Uniqlo U design team at the Uniqlo Paris R&D Center headed by artistic director Christophe Lemaire.
“My personal commitments are aligned with the goals of RE.UNIQLO. The Uniqlo U Recycled Down Jacket represents Uniqlo and my own continued dedication to sustainability,” said Lemaire.
Under the initiative, the company collects pre-worn Uniqlo items from customers to be recycled as part of new products.
“In the process, waste, carbon dioxide emissions, and resource consumption are reduced throughout product lifecycles. Through RE.UNIQLO, Uniqlo is uniting with customers in a drive to become a brand that is better for the environment and communities alike,” the company said in a statement.
COMMENT DISCLAIMER: Reader comments posted on this Web site are not in any way endorsed by The Standard. Comments are views by thestandard.ph readers who exercise their right to free expression and they do not necessarily represent or reflect the position or viewpoint of thestandard.ph. While reserving this publication’s right to delete comments that are deemed offensive, indecent or inconsistent with The Standard editorial standards, The Standard may not be held liable for any false information posted by readers in this comments section.