It was like holiday for every AlDub fan and the fans of either Alden Richards or Maine Mendoza, most of them skipping work or classes in school (especially those with late afternoon or night classes) so they could watch the premiere (simultaneous in every country where GMA Network has a significant presence) last night of Destined To Be Yours after the top-rating Encantadia.
The long wait was over for these fans of the phenomenal love team of Richards and Mendoza for their first-ever teleserye together. It took the Kapuso entertainment TV group almost a semester to cement a concept that would fit the two stars and how it would impact on the minds and hearts of their fans.
Destined To Be Yours revolves around Benjie Rosales (Alden) and Sinag Obispo (Maine), two entirely different people from two different worlds, and how they meet as destiny works its magic on both of them, eventually love weaves its way into their lives.
During the press conference held on Valentine’s Day in a ballroom at a Quezon City hotel, Richards expressed his happiness and excitement over the highly anticipated series. “Sobrang happy ako with the team and with the actors na nakakasama po namin dahil ramdam ko po ‘yung passion nila to make the soap work and to make the script very effective sa audience and sa actors as well.”
Meanwhile, Mendoza just wanted their supporters to be proud of their work. “Ginawa namin itong soap na ito para sa aming fans. Ang talagang importante sa amin ni Alden ay magustuhan nila. Sana matuwa sila at maging proud sila sa akin, sa amin.”
Also in the cast are Boots Anson Roa, Lotlot De Leon, Gardo Versoza, Tommy Abuel, Ronnie Henares, Ina Feleo, Sheena Halili, Dominic Roco, Juancho Trivino, RJ Padilla, and Koreen Medina. This romantic series also features Janice de Belen who has hopped over to GMA after a couple of years trying if her mien could change the landscape of the other channel.
Destined To Be Yours airs Monday to Friday after Encantadia on GMA Telebabad.
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GMA Network Chief Marketing Officer (CMO) Lizelle G. Maralag will once again take part in the 2017 Asia Pacific (APAC) Effie Awards as a jury member.
The Effie Awards is a prominent award-giving body recognized in the industry as the global standard of marketing effectiveness excellence.
Organized by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards, in turn, honors the most outstanding marketing communication works and aims to champion practices of marketing effectiveness in the Asia Pacific region.
Maralag, who is on her second consecutive year as judge, will join an esteemed group of senior level executives from various marketing disciplines in evaluating some of the best marketing communication works in the region. The judging is held at the Bloomberg Office in Singapore.
Maralag joined GMA in 2010 and has since been responsible for driving growth and marketing innovation for the network leading it to become the only Philippine network with the most number of local and global marketing awards to date.
The network received top honors at the 2016 PANAta Awards, 2015 Asia Pacific SPARK Awards, 2015 Asia Pacific Mobile Excellence Awards, 2014 Araw Values Awards, 2014 Catholic Mass Media Awards, 2013 University of Asia and the Pacific (UA&P) Tambuli Awards 7th Asia-Pacific IMC Effectiveness and Values Awards, and Catholic Mass Media Awards, among others.
Prior to her stint with GMA, Maralag held an outstanding career as an advertising media professional spanning two decades, wherein she drove Starcom Mediavest Group Philippines Co. Inc. in becoming the number one media agency in the market when she was the Managing Director.
She was founding Co-Chairperson of the Media Specialists Association of the Philippines from 2008 to 2009, Chairman of the Radio Research Council Adjudication & Review Board, and a Director of the TV Research Council. She served as a global juror at the SMG Fuel Awards in 2004 and is a frequent jury member in local and regional advertising industry awards.
Maralag earned her Bachelor of Science degree at the University of the Philippines Diliman, majoring in Statistics. She also took post-graduate studies at the INSEAD in Singapore.
