Tommy Hilfiger, which is owned by PHV Corp, announces its first collaboration with Tokyo streetwear brand MYne. The collaboration intermixes the brand’s playful American cool with MYne’s irreverent aesthetic, to celebrate self-expression through culture, music, and art.
Fusing modern twist on heritage with MYne’s celebration of Tokyo street culture, the capsule collection offers an irreverent take on streetwear staples. The nine-piece menswear and womenswear capsule includes classic denim; prints with both brands’ logos; a ‘90s-inspired regatta jacket; a rugger shirt with asymmetrical sizing and color scheme; and a crewneck sweatshirt adorned with a varsity-style logo. Details include a reversed front and back design, color-blocking and finishes in the brand’s signature red, white, and blue palette.
The campaign visuals feature actors Yuto Isomura and Kaito Yoshimura, model Sharar Lazima, and rappers PECOLI, Yo-Sea, and LINNA. MYne designer Koji Kamiya has close ties to the Japanese street scene, connecting us to the direct community and building on the commitment to celebrating diversity and inclusion.
The collection is available at select Tommy Jeans stores, MYne’s directly-managed stores, and online at tommy.com.