Guide to going ‘live’ on the ‘Gram

According to an article on Forbes.com, of all the social media platforms available, Instagram is the most popular photo-sharing platform with Generation Z (or those born between 1995 and 2015). It’s a hit because it’s visual, allowing ordinary people to become the star of their own reality show.

IG is also becoming popular for its ‘live’ video feature, which allows users to stream videos to their followers and engage with them in real time. If you’re a newbie who want to give this a try or a relatively old user who wants to up your game, here are tips for creating a rocking broadcast:

Have a niche

Choose a topic that will be the central theme of all broadcasts. This way, followers will know what to expect and those interested in the topic can become new fans. There are hundreds of subjects to select from such as food, beauty, or travel.

Compose the shot

Before starting the live video, frame it and study what will be included. Consider the background as it can add an interesting layer to the content. It can be as simple as a bedroom, but those looking to add something extra can shoot in a garden, a coffee shop, or an intriguing piece of urban art.

Make the most of natural light

Lighting is key to a great live video”•and natural is the best way to go. Shoot outdoors or next to a window to take the best possible video. Photographers also recommend the “golden hour,” or the time after sunrise or before sunset when the light is soft. Cloudy skies are also helpful since it diffuses sunlight to make livestreams look less harsh.

Add depth to keep it interesting

Depth is about setting the scene. A good idea is to add layers by using other objects in the background or the foreground. This can be visually pleasing, especially if the elements complement each other. This is perfect for product review videos.

Create an outline

While it’s tempting to just stream without any solid plan, it’s best to come up with a blueprint of what to talk about to avoid rambling. It doesn’t have to be a script, but a list of talking points can help the broadcast sound coherent yet natural.

Test sound and video quality

Before going live with followers, it’s a good idea to check the quality of the broadcast to ensure that viewers will be able to watch and listen clearly. Avoid crowded places so it doesn’t distract the video.

Be yourself

Livestreaming may be a performative act but viewers will gravitate towards those who keep it simple and genuine. Crack a few jokes or interact with them to make it feel like a conversation.

Start with the right equipment

Making videos for Instagram Live does not require fancy equipment. The right smartphone can also help in creating the perfect video and Instagram feed.

The Galaxy A50’s all-around triple camera lets one take gorgeous images, whatever the environment. Its 25MP low light camera allows for the perfect photo even in dim settings. Outdoor shots can be shown without any obstructions with the 8MP ultra-wide lens, while professional-looking bokeh portraits can be achieved with the 5MP live focus camera. Each snap is ready for Instagram with its Scene Optimizer feature. Videos can be elevated with its Slow-mo and Hyperlapse features. Vloggers can also shoot with the smartphone’s 123-degree ultra-wide video lens.