Earth Hour 2020 goes digital

Computers on, lights off as the World Wide Fund for Nature (WWF) Philippines celebrated this year’s Earth Hour online. 

Earth Hour 2020 goes digital
The World Wide Fund for Nature Philippines joins the global celebration of the Earth Hour through online shows and programs.
The annual switch-off event, held globally on March 28, invited everyone to come together for the environment while at home in light of the current coronavirus disease pandemic. 

“In this hour of crisis, we need to unite now more than ever to safeguard our future and the future of our planet,” said WWF International director general Marco Lambertini. 

He continued, “It is a time for solidarity and a time to respond to challenges more creatively and work more collaboratively, which is why Earth Hour is being marked through digital events across the globe.” 

Prior to the switch-off, WWF-Philippines national ambassadors Marc Nelson and Rovilson Fernandez hosted an Instagram Livestream, entitled “Conservation Conversation.” 

The two ambassadors talked about the environment, climate change, and volunteerism, as well as their experiences working with WWF-Philippines. The show concluded at 8:30 p.m., to give way for the Earth Hour switch-off. 

Afterwards, WWF-Philippines held a watch party of video clips from Our Planet, a British nature documentary series made through the collaboration of Netflix, Silverback Films, and the WWF International network. The critically acclaimed series highlights conservation issues and humans’ impact on the environment. 

Earth Hour 2020 goes digital

“Under the crisis of this pandemic, WWF’s Earth Hour signals a powerful call for solidarity with each other and with our planet. We need to affirm it now more than ever. Conservation is not just another advocacy; it should be our second nature. It is the only way we can change the ending,” said WWF-Philippines chairperson Maria Isabel Garcia. 

Solidarity, which the event has long been promoting, becomes much more vital as the world battles a disease that has disrupted and taken the lives of many. 

“In the midst of this crisis we are all reminded that we are connected and we can only address this if we act as one. Earth Hour calls for our united and sustained response to care for our environment. We need to realize what is important,” said WWF-Philippines executive director Joel Palma. 

The organization urges everyone to #ChangeTheEnding on the current environmental crisis. Earth Hour Philippines 2020 serves as a rallying point for the next five years of conservation work for the organization, as it seeks to instill a sense of urgency in the public for the most pressing environmental issues while urging governments, businesses, and individuals alike to contribute in solving them. 

Meanwhile, across the globe Earth Hour 2020 saw people raise their voice to invite action on pressing environmental issues in their countries. Digital participation was observed in 190 countries and territories, and #EarthHour2020 and its related hashtags made 3.1 billion impressions globally. Earth Hour 2020 also trended on Twitter and Google Search in 37 countries. 

South Africa launched a digital “Power to the People” campaign for a renewed focus on clean and reliable sources of energy. 

Earth Hour 2020 goes digital

Singapore went fully digital for the first time ever, airing Earth Hour 2020 - Live and Unplugged, a live-streamed, digital-only performance bringing together Singapore’s diverse voices for the environment. 

Australia went unplugged and online via the #EarthHourLive live stream featuring musicians, comedians, and experts. 

Topics: World Wide Fund for Nature Philippines , Earth Hour 2020 , Marco Lambertini
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