Beautederm Corporation CEO and President Rhea Anicoche-Tan recognizes the power of digital influencers and social media personalities in guiding consumers make informed decisions, which is why in its newest line of health supplements, the superbrand signed Jelai Andres as one of its ambassadors.
In a launch held last week, the brand introduced Andres as one of the faces of Reiko and Kenzen Beautéderm Health Boosters. She is joining teen star Andrea Brillantes and actress Maja Salvador as the line’s official endorsers.
“Right now, most businesses recognize the power of influencers, with just one post, they are able to reach a number of people,” Anicoche-Tan said during the event
With a whopping 17.7 million consolidated followers across her Facebook, Instagram, YouTube, and Twitter platforms, Andres is one of the most prominent influencers on social media today. Her massive following online paved the way to a very promising career in acting as she is catapulted to mainstream entertainment with a notable body of work including stints in 2019 comedy film Feelennial and in GMA-7’s top-rating series such as One Of The Baes and Owe My Love. She also starred in YouTube short films Barang and Sama Ka.
“I’m so happy and I feel so blessed as I am grateful and excited now that I am a part of Beautéderm,” said Andres. “I am honored that Beautéderm trusted me to represent Reiko and Kenzen Beautéderm Health Boosters as its brand ambassador.”
With an extremely active and busy lifestyle, Andres also reveals that it is very important to maintain good health especially in the midst of the current global health crisis, “It’s important for me to get enough sleep every day, drink lots of water, and have a healthy diet. Outlook is also very important. I make it a point to always smile and be happy. Of course, I need my daily dose of Reiko and Kenzen Beautéderm Health Boosters in order to face my day and complete my tasks with vigor and vitality.”
“We are so happy to have Jelai as our newest Beautéderm brand ambassador,” said Anicoche-Tan. “Jelai’s reach on social media is very expansive that it will greatly help us in spreading the message that each one of us should take charge of our health if we are to live our life to the fullest. Jelai is very professional and she takes so much pride in the work that she does and I admire her very much for that.”
The launch of Reiko and Kenzen Beautéderm Health Boosters is in line with the ongoing 12th anniversary celebration of Beautéderm that kicked off last August 2021 and it also coincided with the birthday celebration of Rhea that happened last November.
“My team and I have been working on Reiko and Kenzen Beautéderm Health Boosters for over a year now. The pandemic has taught and reminded us so many things – that we should be grateful for all the many blessings God continues to shower to all of us, that family is very precious, and that we should always take care of our health. We need to boost our immune system and take care of not just of our bodies but also our minds as well,” said Anicoche-Tan.
“Reiko and Kenzen Beautéderm Health Boosters is my small contribution to make sure that everyone is in tiptop shape and healthy. Jelai is correct in saying that we need vigor and vitality in accomplishing our daily tasks and REIKO and KENZEN Beautéderm Health Boosters is here to help us live the healthy lifestyle that we all deserve,” Anicoche-Tan ended.