Sanitary pads brand raises awareness of menstrual health

Despite being a normal occurrence for women, conversations about menstruation are still often considered a taboo.

In an effort to help break myths and misconceptions about women’s red days, and raise awareness about proper menstrual hygiene, Johnson & Johnson Philippines through its sanitary pads brand Modess, partnered with the Philippine Commission on Women and its partners Polytechnic University of the Philippines and DDB Group Philippines, to stage “From Womb to Tomb: A Forum on Women’s Health” held on May 28 at PUP Sta. Mesa. The event was held in observance of the global Menstrual Hygiene Day.

In front of students, government, and NGO workers who were present at the event, Jessica Bodo, assistant brand manager for Modess, highlighted the brand’s commitment to encouraging women to do their moves even during monthly periods.

From left: PCW chief for corporate affairs and information resource management division Honey Castro, PUP vice president for student affairs and services Dr. Zenaida Sarmiento, Modess assistant brand manager Jessica Bodo, DDB Group Philippines chief culture officer Anna Chua-Norbert, and PCW executive director III Emmeline Verzosa
“We all know that at the time a girl starts to have her period, it is also the time when she starts to face new and bigger roles ahead of her. There are exciting physical activities she can’t let pass and big opportunities that fall on her lap. Her world is changing, leading her to the exciting stage of womanhood. She must not be stopped. So there’s definitely #NoPeriodOnLife with Modess,” shared Bodo. 

Bodo said initiatives, such as their partnership with PCW, are part of the company’s thrusts to help equip and empower women to take charge of their period. 

“As a company committed to health and wellness, we make sure that we hold the right programs and offer the right products that will promote a healthier Filipino society—especially for women,” she concluded.

Topics: Johnson & Johnson Philippines , menstruation , Modess , Philippine Commission on Women , Polytechnic University of the Philippines
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