Fendi Casa, the Italian-made home line of House of Fendi, has evolved throughout the years establishing a brand that is a product of “intense and fruitful operation which strives for elegant style, the result of excellence in craftsmanship and continuous experimentation.”
Just recently, the brand announced that it is planning to open at least 40 stores in the next three years. From its flagship store in Milan and another in Miami, Fendi Casa is expanding its presence in Asia by opening its first store in the region.
Yes, Fendi Casa in Bonifacio Global City is the third store of the luxury home label. The brand chose the Philippines as the third location because of Filipinos’ growing fondness for luxury fashion and interior design.
In partnership with Focus Global Inc., the renowned interior and home lifestyle retailer in the Philippines, Singapore, and Malaysia, Fendi Casa is housed at Twenty-Four Seven McKinley, 24th Street corner 7th Avenue McKinley Parkway, in the heart of Bonifacio Global City, Taguig’s financial and lifestyle district.Showcased in a dedicated space of 220 square-meters, the new Fendi Casa collection is strategically displayed to create a masterful and immersive experience, uniting fashion, architecture, craftsmanship, and design.
According to the brand, the Fendi Casa in BGC was designed by the same team behind Fendi Casa’s Milan and Miami. The boutique store fuses the famous brand’s most iconic codes and signature features endow the space with an elegant grandeur enshrined in a masterful interplay of solids and voids, light and shadows, contrasting materials, and elegant details.
“Except for the floor, everything that you see here is similar to what you can find in its flagship stores in Milan and the recently opened one in Miami. The idea is to maintain the same kind of luxury feels whenever you enter any of the showrooms,” a representative from the brand told Manila Standard Life during the showroom opening attended by local media, celebrities Raymond Gutierrez, Sarah Lahbati, and Alberto Da Passano, Fendi Casa Chief Executive Officer, the former President of FENDI for Europe and Middle East.
The distinctive motifs of the Maison are also amplified in the arches, reflecting the emblematic sequence of the Palazzo Fendi in Rome, FF and Karligraphy logos, Pequin stripes, and meticulous tailoring, all echoed through the collection.
Seven rooms, in a game of mix and match of colors, materials, and inspirations, present the iconic pieces of the new collection, all designed by a community of established international designers and architects, selected by Silvia Venturini Fendi, who will contribute with their own take on the iconic Fendi values.
Among the featured pieces, atelier oï’s Fun Fendi seating system, Marcel Wanders Studio’s Five sofa, and armchairs, Toan Nguyen’s Marrakesh coffee tables and Sandia sofa and armchairs, as well as the Ford dining table and Doyle chairs, both designed by FENDI Casa Design Studio, and Thierry Lemaire’s Parsifal sofa and armchairs.
Fendi Casa’s presence in the Philippines, through the exclusive distribution by Focus Global Inc., marks another important step in the strategic expansion of Fendi Casa embarked upon by Fendi and Design Holding in 2021 as part of the Fashion Furniture Design (FF Design) joint venture.