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Beverage mounts immersive virtual launch

With the pandemic and ensuing restrictions on gatherings, events, since middle of last year, have moved to the virtual realm—launching products via livestream or video conferencing, for instance.

Goodday Cultured Milk officially launches in the Philippines via Moot, an immersive virtual events platform, where guests, using their custom avatars, experience the virtual world, visiting different places within the platform.
Asahi Beverages’ Goodday Cultured Milk turned virtual launches up a notch as it mounted on Dec. 9 an immersive virtual event via Moot.

Utilizing the platform, guests were made to create their custom avatars. Once ready, they were all sent to intricately designed virtual worlds such as a spacious airport terminal, an outdoor themed conference hall where the main program was held, a Q&A session in an intimate Zen Garden, and later to a Japanese-inspired town where they got to freely explore while dancing to the performances of Autotelic and UDD. 

Each bottle of Goodday Cultured Milk contains a specially formulated strain of Paraprobiotics—a proud development of Japanese technology in partnership with major dairy conglomerate Morinaga Milk Japan, according to Hemalatha Ragavan, chief executive officer of Asahi Beverages Philippines. 

“This special strain is clinically proven to help improve intestinal health and natural resistance,” said Ragavan.

It comes in three flavors (original, mango, strawberry) and available in 80ml and 350ml bottles at 7-Eleven stores and leading supermarkets nationwide.

Topics: Goodday Cultured Milk , Asahi Beverages , Moot , Morinaga Milk Japan , Hemalatha Ragavan
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