Airasia Digital announces its transformation into MOVE Digital (MOVE), a rebranding that marks a new chapter in its next phase of growth through both its businesses, airasia Superapp and BigPay.
airasia Superapp will also undergo a brand refresh and change its name to ‘airasia move’ as part of the ongoing transformation.
The visionary co-founder of AirAsia and CEO of Capital A, Tony Fernandes will assume the role of Executive Chairman of MOVE. He will play a pivotal role in driving the close collaboration between both airasia Superapp and BigPay to unlock the true potential and synergy of these digital businesses.
Tony Fernandes, Executive Chairman of MOVE said, “The name MOVE signifies us better as the digital arm of Capital A, and reiterates our commitment to move people, ideas and innovation forward within the travel space.”
“Imagine seamless access to travel and financial services on one single platform, with integrated financial features such as balance display, top-up and payments from BigPay and further strengthening the value proposition of airasia move as the travel app of choice,” Fernandes added.