There used to be a time here in the Philippines when Fenty, Kylie, Glossier, and The Ordinary, among other beauty brands can only be purchased online. You’re lucky if you have a friend abroad who can hoard on your behalf.
Testing the shades personally was not an option, and we were at the mercy of the brands’ websites, blog/vlog posts, and customer reviews.
But here’s the great news: the aforementioned brands and more are now available at the newly opened LOOK Philippines, a multi-brand beauty destination at SM Aura Premier in Taguig.
The massive beauty playground is bold and edgy, and promises to deliver extraordinary experiences to every visitor.
“LOOK Philippines has commissioned Malherbe Paris, one of the famous interior design and branding agencies in the world that worked with the likes of Sephora, L’Occitane, and Hera, to come up with the store concept, design, and brand identity of LOOK Philippines,” shared general manager Danilo S. Chong.
The concept store features various spaces, including Instaspot, a digital space for brand activation and the LOOK Lister promo area which is exclusive to members.
Check out prestigious brands in Shop in Shop Concepts such as NARS, Laura Mercier, Innisfree, Laneige, Clarins, Aveda, Makeup Forever, Shiseido, and Benefit. According to LOOK, CosRX is also launching its flagship store in the country through the store.
Meanwhile, the Special Category Area line will feature Clean Beauty (Apothecary), Mask World, Colour World for hair brands, and the store studio areas.
Customers can take advantage of skin analyzers for accurate product recommendations, and ask beauty experts regarding their skin’s needs.
Store Studio is an in-store lounge where customers can enjoy Nespresso coffee and have an eargasmic experience with always-on music.
But of course, the most important part is the over 130 international, hard-to-find, and exclusive cosmetics, skin, fragrance, and nail brands available in store, such as The Ordinary, Klavuu, Glam Up, Dr. Ceuracle, Jumiso, Son & Park, Acwell, Papa Recipe & Day Mellow, and VT Cosmetics.
LOOK also houses curated and luxurious brands from all over the world, such as Glossier, Huda Beauty, Fenty, Kylie, Kat Von D, Shu Uemura, YSL, Gucci, SK-II, and L’Occitane.
The beauty concept store has ongoing promos until Nov. 30. Serioxyl Denser Serum is offered at 10 percent off, Benefit brow products and services at 20 percent off, all Klavuu items at 20 percent off, Innisfree Dermaline items at 50 percent off, and select Elizabeth Arden items at 30 percent off.