Florals in Florence

Set against the charming artistic backdrop that is Florence in Italy, Jessica showcases it spring/summer 2020 collection. 

Florals in Florence
The feminine fashion brand incorporates Boticelli’s Flora in ‘Primavera’ in its spring/summer 2020 pieces.
The brand incorporates the aesthetic of Sandro Botticelli’s Flora in a floral dress—regarded as the goddess of flower, youth, and joy in Roman mythology—in its pieces that signify the beginning of life. 

“Through Botticelli’s exquisite brushwork, Flora, with her long wavy hair, is wearing a Renaissance ivory dress full of delicate flowers and floats in the wind with the flowers. Although the complication of a Renaissance opulent garment is simplified after centuries, the elegant elements such as embroideries, puff sleeves, ruffles, empire waistline, and sheer layering, can always be recreated as an easy-wearing retro dress under modern textiles and sophisticated craftsmanship,” the brand said in a statement. 

Jessica strongly believes that a one-piece dress is the best garment to adorn a women’s hourglass and femininity, hence its new silhouette which has a higher slim-fit waistline and fuller hem than that of Christian Dior’s “new look” full dress. 

Inspired by four Italian gardens: Bardini Garden, Boboli Garden, Rose Ganden, and Iris Garden, all located next to Piazzale Michelangelo, the brand used techniques like printing, knitting, and its most iconic embellished embroidery to create the charming motifs on luxurious fabrics such as tweeds, lace, organza, chiffon, and more. 

A few signature dresses in the new collection are created in multiple layers of sheer fabrics and embroidery lace to create graceful layering.The main hues for the eoughts are devoted to lace patterns such as long sleeve black/white guipure lace bodice pleated maxi dress, its artful patterns mirror the artistic stained glass of the Florence Cathedral. An ivory dress embellished with apple green/yellow poppies on two sides, adorned with crochet lace replicates a subtle honey hive.

Also part of the collection is a gold abstract lily embroidered black dress, with tiny pleats on two sides; a metallic green/black ombre pleated knit skirt that can be seamlessly matched with any top in the collection.

Inspired by elephants, zebras, giraffes, and more, ornamented with motifs of tropical plants and variety of geometric shapes, is a colorful print on a belted wrap midi dress, highlighting the vibe of a summer vacation. Alternatively, the blue hue of the Mediterranean sky printed on a minimalistic pleated dress in lightweight crepe chiffon is an airy option for summertime. 

Florals in Florence
Midi and maxi dresses and cardigans in pink hues with florals blossom in this season’s collection of Jessica. 
Various ranges of knitted and lace cardigans, with embellished buttons or tie details, are ideal for easy mix and match with the dresses.

Topics: Jessica , spring/summer 2020 collection , Sandro Botticelli , Flora , Christian Dior’
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