In a feat that only the greats can pull off, Ray-Ban, the iconoclastic brand symbol of coolness teams up with Italian luxury sports brand, Ferrari to design an extensive range of sunglasses for the Formula One Scuderia Ferrari Team.
The Ray-Ban Scuderia Ferrari Collection was launched with an impact video featuring Formula One superstars, Sebastian Vettel and Kimi Räikkönen wearing the finely-crafted variations from the collection highlighting the iconic Ray-Ban and Ferrari shade of red.
The Scuderia Ferrari merchandise was conceptualized primarily for drivers. The Worn By Drivers collection exhibits a three-fold approach of form, function, and fashion, catering to fans of specialist products and genuine seekers of functional and active eyewear. Each design is exquisitely crafted to suit the needs of the driver on-track and off-track while boosting an activated take on the classic Ray-Ban silhouettes in fine gray and red duo-tone finish.
The 2018 Limited Edition selection, on the other hand, explicitly embodies the edgy, authentic, and iconoclastic coolness of Ray-Ban as form and fashion take center stage, highlighting the Ray-Ban and Ferrari logos in the elevated frame styles that are remarkably Ray-Ban.
In the Philippines, the Worn By Drivers line and the 2018 Limited Edition from the Ray-Ban Scuderia Ferrari collection are available exclusively at premier optical shops Vision Express and Eye Society.