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Saturday, April 27, 2024

High tech meets high fashion

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Multinational electronics company Panasonic delves into fashion as it partners with Manila Fashion Festival for its 8th season. 

The partnership, which gives birth to Panasonic Manila Fashion Festival, aims to blur the line between technology and fashion. Art Personas chief executive officer Ronnie Cruz believes that joining forces with an innovative brand with the same vision will create a more world-class festival that embraces technology and is consistently evolving with trends.

Happening on April 10 to 13 at the Marquee Tent of Edsa Shangri-La, the Panasonic MFF8 will mark the first photography and videography forum called “Secrets of the Pros,” where known players in the industry will share their techniques on how to get the perfect shot using Panasonic Lumix. 

Known photographers will share techniques on how to get the perfect shot using Panasonic Lumix during the festival

The event aims to present Philippine fashion through the products of the brand, particularly the cameras, television, and beauty tools. 

Aside from featuring popular names and up-and-coming talents in the fashion industry, this year’s Panasonic Manila Fashion Festival will capture raw Filipino prowess more vividly, as talented designers from Cebu and Davao will also be participating to present their astounding ensembles.

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The MFF8 stage will also present, for the third time, the graduation show of SoFA Design Institute. 

The Panasonic Manila Fashion Festival schedule:

• April 10 (8 p.m.): Anthony Ramirez, Jaz Cerezo, Rosbert Villar, Steph Tan, Rob Ortega, Cheetah Rivera, Martin Bautista, Basic Movement, Veejay Floresca, Patricia Santos

The Panasonic Manila Fashion Festival features popular names and up-and-coming talents in the Philippine fashion scene

• April 11 (3 p.m.): Secrets of the Pros

• April 11 (8 p.m.): KC Pusing, Wilbur Lang, Jinggay Serag, Harvic Dominguez, Yong Davalos, Naoki, Dak Bonite, Daryl Maat, Chris Diaz, Rica Rico

• April 12 (6 p.m.): SoFA Design Institute Graduation Show 2018

• April 12 (8 p.m.): Panasonic x Junca Salon Hair Show, Jandra Babiera, Reynier Abello, Neon Island, Arin, Garage Magazine (Menswear), Teofila, Mark Tamayo, Eve, Kim Gan

• April 13 (8 p.m.): Davao designers (Aztec Barba, Edgar Buyan, Dodjie Batu, Benjie Panizales, Windell Mira, Bamba Limon, Emi Englis, Egay Ayag) and Cebu designers (Jun Escario, Dexter Alazas, Philipp Tampus, Protacio, Marichu Tan, OJ Hofer, Mike Yapching, Philip Rodriguez)

Go to www.manilafashionfest.com/registration to register.

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