In 1992, Al Pacino won the Academy Award for Best Actor for his performance Scent of a Woman as retired Army Ranger Lieutenant Colonel Frank Slade, a blind man who uses his nose to spot beautiful women based on the fragrances they use.
Now, you may think your scent won’t matter unless you are dating a blind guy, but according to a recent study, wearing a nice perfume can actually make you appear even more facially beautiful and get more attention.
The study done by the Monell Chemical Senses Center showed that the exact same woman was rated higher and more physically attractive when there is a pleasant smell present, which means physical facial beauty are emotionally driven rather than rational. The research suggests that perfumes and scented products may, to some extent, alter how people perceive one another physically.
The eyes may look at the face and body initially, but it’s that lingering scent that sustains attention, and makes you memorable. Especially for Filipinos who consider smell as an indication of cleanliness – the better you smell denotes proper hygiene and grooming.
For centuries, women (and also men) have used perfumes and scented products as a way to enhance overall personal appearance, and those ever expanding aisles at the beauty section is a certain indication of the market demand.
And when it comes to fragrances, trust the French to lead the way, after all, most big perfume brands originate from France and the Parisian women have a reputation for their exquisite tastes in fashion and scent.
Bringing a whiff of that coveted Parisian scent to the Philippines is Enchanteur, a brand who’s been in the market for years and is one of the top fragrance brands in the Middle East and Asia. So, if you have a relative working or living in Dubai or Saudi Arabia, chances are, one of their balikbayan boxes probably includes Enchanteur lotions or perfumes.
Enchanteur Paris, meanwhile, is their latest line of high quality and timeless French-inspired fine Eau de Toilettes (EDT) and fragrance-infused body care products designed for young women.
“There are four Enchanteur Paris fragrances to suit different personalities each inspired by the romance of Paris, the City of Lights, and the chic aesthetic of French women, namely Magique, Belle Amour, Mon Amie, and Adore explained Mishen Hernandez, Group Category manager of Watsons Philippines at the media launch.
Exclusively available at Watsons, Enchanteur Paris now makes it easier for Filipinas who love to smell good to choose her signature scent from this line of quality but affordable EDT.
Present at the media launch were Joana Marie Atienza, Channel Manager of Sichel & Sichel, Krishna Kulkani, general manager Wipro Unza, manufactuer of Enchanteur Fragrances, Sharon Presbitero-Decapia, Watsons Group Marketing manager for Beauty, and Viki Encarnacion, Watsons Marketing Director.
According to Kulkani, although they knew how popular the Enchanteur brand was among Filipinos living in the Middle East, they had to look for the right partner to bring their products to the Philippines.
Enchanteur Paris, Kulkani says, is suited for the younger market—specifically for women from age 15 who want to smell and look good without having to borrow their mothers or older sisters perfumes.
There are four Enchanteur fragrances for different personalities. These lovely and enchanting scents were inspired by the romance of Paris, the City of Lights, and the chic aesthetic of French women.
Magique is for the carefree, confident and adventurous girl. This magical mix of apple, magnolia and praline is perfect for a day out with her sweetheart as you try fun and new things together.
Belle Amour is for the romantic sweet girl on her first date with a special person. This is a captivating blend of apple, melon, blackcurrant and pink rose scents that would make her date’s heart beat faster.
Mon Amie is for the fun, cheerful and charming girl. She can wear this breezy scent of fresh citrus, red apple and pink peonies on an exciting adventure with friends.
Adore is for the elegant, graceful and adorable girl. She likes the sensual scent of wild jasmine, pink mimosa and golden pear. This alluring fragrance evokes glamor and sophistication.
All four Enchanteur Paris fragrances strike the perfect balance whether you want something light, fresh, sparkling, elegant or sensual.
Enchanteur Paris also shares a French woman’s secret to making her fragrance last longer and that is through complementing the Eau de Toilette with the Parfum Lotion, Parfum Serum, Deospray and Hand Cream. With these products, your chosen Enchanteur Paris scent will linger and enchant the whole day.
Enchanteur Paris is exclusively available at all Watsons stores nationwide and The SM Store-Beauty Section. The Eau de Toilette retails at P400, P100 for the Hand Creams, P129 for the Deosprays, P210-P275 for the Parfum Serum and Parfum Lotions.