Celebrities, media members and bloggers gathered for the launch of Nivea Men’s latest campaign, “Discover the Science of Looking Good,” that aims to encourage Filipino men to unlock their potential through science.
The event served as an avenue where males were able to learn and talk more about grooming, man to man. Before participants were granted access to the main event, they had to play and conquer several challenges that put their brains and brawn to the test.
Known personalities who epitomize “looking good at work and at play” were also at the event as speakers who shared some of their secrets on looking good and how grooming plays a vital role in achieving success and unlocking one’s full potential. Entrepreneur David Bonifacio gave an enlightening talk on how to achieve more in one’s career, while professional basketball coach Luigi Trillo shared his insights and experiences on learning the right skills and the importance of grooming and hygiene in team play.
But the event is just the start of Nivea Men’s efforts to help men unleash their potential. “We want more Filipino men to understand the importance of grooming as an essential key to unlocking one’s full potential. We’re creating an avenue to make information about grooming more accessible to men,” said Ashley Steier, Nivea Men brand manager.
A series of webisodes on “Discover The Science of Looking Good” features Gino Quillamor who offers useful, witty, and engaging tips on how a modern man can look good in the aspects of career, sports, and relationships.
Check out the webisodes via the NIVEA MEN Philippines YouTube channel or via NIVEA MEN Facebook page
www.facebook.com/niveamenph.
To find out more about Discovering the Science of Looking Good via grooming, visit the Grooming Guides
on the NIVEA MEN website http://www.niveamen.ph/grooming-guides.
