Spanish brand SFERA now at SM MEGAMALL

Fans of Spanish brand Sfera are excited at the opening of its new branch located at the second level of Mega B, SM Megamall in Mandaluyong City. The launch of Sfera – the popular fashion brand which belongs to Spain’s largest department store group, Madrid-based El Corte Ingles – was graced by Spanish Ambassador Luis Calvo who led the ribbon cutting together with of Spanish Chamber of Commerce in the Philippines La Camara executive director Barbara Apraiz, Sfera style ambassador Kim Jones-Rosales, and SM Megamall AVP for Operations Christian Mathay.

Sfera’s second home in Metro Manila at the 2/L of Mega B, SM Megamall
Aside from Jones-Rosales, Sfera style ambassadors Patty Laurel, Amina Aranaz, Kelly Misa, Mari Jasmine, Fatima Rabago and Nicole Aguinaldo also graced the soft opening, with guests treated to a canvas bag giveaway featuring a Soleil Ignacio print and delicious cupcakes from Sweet Patti Cakes.

The new collection’s main color palette is muted in black, white, and ecru with a touch of color here and there; Kelly Misa; Amina Aranaz
Patty Laurel; Nicole Aguinaldo; Sfera collections/trends and urban basics presented in a simple, clean way
“I’m really happy that Sfera is expanding their store by opening different branches. First in SM Makati, then Cebu and now, in SM Megamall. I’m glad that the store is now more accessible to everyone and I think that a lot more people can now enjoy the brand,” remarked Aguinaldo. 

“I like Sfera for its easy elegant aesthetic with a bit of a bohemian vibe,” said Aranaz, while Misa admitted that she loves the brand because  “it has such a wide range of choices, all stylish and all well-made. I remember shopping there when I was pregnant (I didn’t want to buy maternity clothes) because they had such comfortable tops and pants. And I’m glad I did because I still get to use them now that I already gave birth.” 

Spanish Ambassador Luis Calvo led the ribbon-cutting ceremony, together with Spanish Chamber of Commerce executive director Barbara Apraiz, Sfera style ambassador Kim Jones-Rosales and SM Megamall AVP for Operations Christian Mathay
Denim translates to stylish pieces, from jeans to shirtdresses, at Sfera
As a working mom, Laurel disclosed that she has become “such a fan of Sfera’s stylish and versatile pieces. I’m so happy they decided to open another branch in Megamall. More Sfera clothes to love!” Meanwhile, Rabago revealed that she really loves everything Sfera since they are easy to wear for any occasion – from casual to dressy to office – and are all of good quality without being inordinately expensive. 

Compact and focused on the simplicity of design, the Sfera store in Megamall makes shopping simple for customers.  Each wall highlights a specific collection, and furniture is clean and sleek with modern metal and glass balanced by neutral wood. Collection/trends and urban basics are also presented in an easy and neat manner.

Fatima Rabago
The Spanish Chamber’s Barbara Apraiz, Mylyn Garcia, Cristina Raya and David Calbo
The new store’s racks showcase Sfera’s current ‘70s trend items as seen through bohemian layers, darker hues, and richer fabrics. The collection’s main color palette is muted in black, white, and ecru, with hints of subtle lime green and a romantic cherry red mixed in – perfect for glamour dressing.  

For more on Sfera, follow the latest from @sfera_ph (#SferaPH) on Instagram, SFERA Philippines on Facebook and through its international website

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