According to the Philippine Dermatological Society, atopic dermatitis (eczema) usually starts before a child’s 5th birthday. It appears on the cheeks, forehead, scalp, knees, and elbows of infants.
Pediatrician-recommended brand Aveeno helps provide “rapid relief” of babies’ very dry and itchy skin. “With around 65 years of experience, Aveeno has always been cognizant of the needs of mothers and the advances of scientific technology,” said Kat Suarez, marketing manager of Aveeno Philippines.
In keeping with the demands and preferences of moms and their young kids, the brand recently unveiled the new Aveeno Baby products “with improved and even gentler formulations, ergonomically designed packaging, and upgraded visuals”.
The Aveeno Baby Daily Moisture Wash and Shampoo, from the Daily Moisture line, has a new and improved formula that upgraded the fragrance to eliminate all known allergens.
The natural colloidal oatmeal and Portulaca oleracea extract in Soothing Relief Cream’s formulation helps soothe baby’s sensitive skin and enhances its moisture barrier. It now comes in smaller, 140g packaging.
Aveeno Baby has also brought to the country the Dermexa Moisturizing Cream. Along with natural colloidal oatmeal, it has ceramides that help prevent the recurrence of extreme dryness from eczema-prone skin. The cream and Cleansing Therapy Moisturizing Wash (now sulfate- and tear-free) were awarded with the National Eczema Association Seal of Approval.
All aforementioned products are available on Lazada, Shopee, Watsons, and J&J PH Chat and Shop.