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Because ‘bawal pa lumabas’, Kim Chiu shops online

Celebrities are just like us.  

You can see them “mine-ing” items on Facebook (“mine” is the commonly used word to say you will buy the product), participating in bidding wars for those vintage handbags on Instagram, and adding to cart on e-commerce platforms. 

“Bago matulog, pampaantok ko mag-add to cart sa Shopee,” television host and actress Kim Chiu shared at a virtual press conference for Shopee’s 10.10 sale.

Kim Chiu is always on the lookout for promo deals and waits for sale events before she checks out the items in her cart.
Kim Chiu is always on the lookout for promo deals and waits for sale events before she checks out the items in her cart. 
She’s no impulse buyer. Chiu is always on the lookout for promos and waits for sale events before she taps the checkout button. 

Whenever she’s looking for a specific item, “nagse-search ako, comparing [products and stores] kung saan ang mas mura”. She added, “Iniipon ko yung items sa cart, kapag may [promo] deals tsaka lang ako nag-che-checkout.” 

Currently in her cart are Christmas items, which she plans to check out on Oct. 10 (10.10).

Chiu said she was a regular Shopee user even before she was announced as the e-commerce platform’s newest ambassador for its 10.10 Brands Festival.

“Kim’s bubbly, charming personality and love for online shopping both resonate with millions of Filipinos who find joy and excitement on Shopee,” Martin Yu, director at Shopee Philippines, said in a statement. 

Chiu brings her bubbly personality to e-commerce platform Shopee as its new brand ambassador.
Chiu brings her bubbly personality to e-commerce platform Shopee as its new brand ambassador. 
Chiu stars in the new Shopee TV commercial where she gives the viral “Proof of Delivery” trend (online shoppers striking a pose with their delivered packages) her own spin – with so much energy.  

She will also be featured on in-app games Spin and Win and Guess It Right, as well as at the #10BrandFaves contest. 

Shopee’s October sale highlights brands on-boarded on the platform. There are over 28,000 brands available on Shopee Mall across the region, according to Yu.

“Shopee works with brands to help them reach more customers in more engaging ways and unlock more opportunities online,” said Yu. 

Leading up to 10.10, shoppers can look forward to Nestle, Deerma, GoMO!, Lactum, Colgate-Palmolive, Shigetsu, P&G Beauty, Garnier, and Belo Brand Days on Shopee Mall where discounts can go up to 80 percent and prices can go as low as P179. 

10.10 Brands Festival ambassador Kim Chiu and Shopee Philippines director Martin Yu.
10.10 Brands Festival ambassador Kim Chiu and Shopee Philippines director Martin Yu.
Themed sales are scheduled everyday, starting Oct. 1 – Groceries Fair on Oct. 1, Fashion Fair on Oct. 2-3, Mom and Baby Fair on Oct. 4, Work From Home Fair on Oct. 5, Gadgets and Gizmo Fair on Oct. 6-7, and Beauty and Wellness Fair on Oct. 8-9.

On Oct. 10, free shipping with no minimum spend and up to P1,000 off brand vouchers will be released along with brand giveaways. Lucky shoppers can win P430,000 worth of prizes, such as vouchers, bundles, newly launched items, and a lifetime supply of products from over 30 participating brands. 

On top of these promos and games where players earn coins they can use for purchase, Chiu revealed the number one reason she became hooked on Shopee. “I’m really a Shopee user since bawal tayong lumabas. Sobrang bilis ng delivery, minimum of two days nandiyan na sa ‘yo. ‘Di mo na kailangang pumunta sa malls at i-risk ang sarili mo.” 

Topics: ‘bawal pa lumabas’ , Kim Chiu , Shopee’s 10.10 sale , shops online
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