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A purpose-driven celebration

In celebration of its 30th anniversary, Ayala-led real estate company Avida Land Corporation partners with social enterprises to support local artisans and marginalized youth. 

A purpose-driven celebration
Messy Bessy’s set of organic and non-toxic home cleaning essentials made for Avida Land.
“Celebrating life with gratitude and hope is more meaningful when we extend this hope to more Filipinos,” says Avida Land marketing head Tess Tatco. 

Fuelled by this sense of gratitude and hope, the developer continues to champion lifestyle choices that inspire its communities and promote socially responsible living by supporting Rags2Riches and Messy Bessy, social enterprises that empower dignified local artisans and at-risk youth, respectively.

For its 30-year feat, Avida once again teamed up with Rags2Riches and their community artisans for an exclusive line of merchandise called the Safe and Sound Care Set. The set includes a face mask with filters and a hand sanitizer, packaged in a personalized pouch. Multi-purpose organizers made of natural materials and indigenous textiles were also crafted especially for the company. 

“Each set is intentionally designed to enrich the homes that they will be part of while empowering the people who made them,” says Reese Fernandez-Ruiz, president and founding partner of Rags2Riches. 

Avida also partnered once more with Messy Bessy in support of its mission to assure 30 scholars a college education through the 30 Years, 30 Scholars campaign. With each special set of organic and non-toxic home cleaning essentials handed to every new Avida homeowner, comes new hope for 30 at-risk youth who have chosen to go back to school.

“Our goal is for all 30 of our scholars to finish the program armed with the first college degree in their family,” says Krie Reyes-Lopez, founder and chief executive of Messy Bessy. 

Reyes-Lopez adds, “Beyond the 30 scholars, Avida’s support will also spread our advocacy to their community whom we know share in our aspirations for a healthier planet and a better future for everyone.”

Topics: Tess Tatco , Avida Land , Rags2Riches , Reese Fernandez-Ruiz

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