In October 2022, specialized nail salon and spa boutique Nailaholics celebrated its seventh year coinciding with National Pampering Day. In the past celebrations, Nailaholics had supported several meaningful advocacies, mostly geared towards environmental preservation.
This year, the salon aims to tackle and support an issue that is relevant to one of society’s concealed predicaments today – our mental health.
As the country attempts to bounce back from three grueling years of the pandemic, Nailaholics purposely strives to pay more attention to something we have been taking for granted all those years – our health. Our health is not just physical but in totality includes our mental well-being.
“After three years of uncertainty and fear, we are finally gaining back a sense of normalcy and more courage to go on with our usual lives, or should we say, the ‘new normal’. However, with all the learnings and experiences, we also realize that there have been major effects on our mental health,” explained Abby Borja, Head of Marketing for R2 Group of Exclusive Brands.
“Whether you’re a CEO or an entrepreneur bearing so much losses, a mother with so much to think about, a burnt-out healthcare worker, a new graduate full of doubt, a teenager who can’t have a social life – we all had our fair share of anxiety that developed through the course of the pandemic. Some even lost loved ones unexpectedly or had a hard time recovering from illness themselves. We just could not deny the unfortunate fact that we all bred some form of mental health concern, and there is a serious need to address this,” Borja added.
And so this year, as Nailaholics continues its annual legacy of promoting pampering for a good cause, the brand will support Mental Health Awareness through its chosen beneficiary – Hopeline Philippines.
HopelinePH by the Natasha Goulbourn Foundation provides free 24/7 suicide prevention and crisis intervention hotlines.
On October 27, Nailaholics invited its regular patrons and new clients to participate in its advocacy of making mental health a priority. Ten selected Nailaholics branches participated nationwide. Free “Hope Manicure” was given when patrons donated at least P100 to HopelinePH.