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Saturday, April 27, 2024

Philippine export companies join foremost European trade fair

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Ambiente, Europe’s foremost consumer goods trade fair held at Messe Frankfurt in Germany, showcased 18 Philippine companies under the LifestylePhilippines brand. The export promotions arm of the Department of Trade and Industry, CITEM (Center for International Trade Expositions and Missions) organized the group exhibition that featured top-quality Philippine home, fashion, and gift products.  

From left: Commercial Counselor at the Philippine Embassy in Germany, Althea Antonio; product consultant and designer Detlef Klatt; Philippine Ambassador to Germany Millie Sta. Maria Tomasek; Division Chief of Corporate Planning at CITEM Doris Gacho; and First Secretary and Consul at the Philippine Embassy in Germany Catherine Torres

Ambiente is an annual trade fair that is considered as one of the most important exhibitions in Europe  and is a central platform in the business of dining, gifts, and home and living, with leading international exhibitors presenting innovative solutions for the hospitality and restaurant business. The trade fair is also a good platform for businesses to exchange ideas with expert architects and designers as well as the international exhibitors. 

LifestylePhilippines was curated by German product consultant and designer Detlef Klatt, along with young Philippine talent Rachelle Dagñalan. They featured Philippine-made products including unique jewelry and bags, home and holiday décor, boudoir furniture, and lamps and lighting crafted from various natural materials such as shagreen, bone, buffalo horn, capiz shells, nacre or mother-of-pearl, ebony, and indigenous fibers. They showcased two pavillions – Giving and Living. 

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Philippine-made products exhibited under the LifestylePhilippines brand during the trade fair Ambiente held on February 12 to 16

Located at Hall 10.0, the Giving exhibition showcased fashion merchandise, handicrafts, and gifts by Alice Blue Candle Inc., Avatar Accessories, Inc., Cyprea International, Inc., Klassy Collections & Designs Co., Larone Crafts, Inc., Oricon Corp., and, under the Philippine International Trading Corporation, Delza's Native Products, Eva Marie Arts And Crafts, and Lolo Bobby Handicraft. 

The Living pavilion at Hall 10.2 featured exclusive home décor and accessories by Arden Classic, Inc., Celestial Arts, Inc., Chanalli, Finali Furniture & Home Accessories Co., Firma Objects Of Art, Inc., Peter And Paul Inc., Prado Filipino Artisans, Inc., Tadeco, Inc., and Venzon Lighting Manufacturing.

For more information, visit citem.com.ph/ambiente

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