Monday, February 6, 2023
manilastandard.net
ADVERTISEMENT
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
manilastandard.net
No Result
View All Result
Home Lifestyle Fashion

This modeling agency only hires 50-year-olds and above

Tet DefensorbyTet Defensor
July 13, 2022, 7:40 pm
in Fashion, Lifestyle
Reading Time: 3 mins read
A A
Share on FacebookShare on TwitterShare on Email

Believe it or not, laugh lines are hot! Grey hair? Fabulous! 

If you are at least 50 years old, and with a zest for fashion and style you might want to consider becoming a senior model. And if you were a runway gal in your 20s, well guess what? The industry wants you again.

Former runway models Pat Kraal,  Béatrice André-Besse, and show producer Brandon Barker recently launched Platinum Angels Management (PAM),  the only agency in Singapore that handles the career path of 50-something models, talents, and celebrities. The growing demand for “mature” models in Europe and the United States, inspired the three friends to join forces and open PAM.

Platinum Angels Management (from left) Managing Director Pat Kraal with co-founders Beatrice Andre-Besse and Brandon Barker

With global brands celebrating the sales growth of baby boomer products, comes the growing need for silver-haired endorsers and influencers. 

“Beatrice and Brandon were aware that age diversity in runaway was maturing substantially in Europe and they felt it was time to extend that ideology to Singapore, and that’s how PAM was born,” shared PAM co-founder Pat Kraal. 

ADVERTISEMENT

The former Singapore supermodel strutted the Paris catwalk for  Givenchy, Jean-Louis Scherrer, Balmain, Dior, and other top international designers. She modeled in Paris for 12 years before retiring to raise her four children now 30, 28, 23, and 21.

“In 2020 Brandon, whom I modeled with in the ‘80s, had a meeting with Béatrice, and things developed from there. It didn’t take much persuasion to convince me to join. Brandon and I are Singaporeans and Béatrice was based in Singapore, so starting in Singapore was the logical choice.” 

In the past,  50-something models were just a small part of an agency’s portfolio of talents,  but now, boutique agencies are catering mainly to lookers with laugh lines. The trend must have started in the US according to Pat,  and in time, it started picking up in  Europe.  

Platinum Angels Management is open to anyone over 50 who wishes to become a model. Here, the agency has no age limit, and no specific height requirement although those with salt and pepper or silver hair truly have an advantage. 

Authenticity is key and the agency revels in the natural aging process.  Wrinkles, age spots,  and platinum hair are most welcome “ We absolutely do not want those who have undergone radical cosmetic surgery or botox,” she said. 

For now, most of the talents are ex-models they worked with in the 80s. 

“Reuniting and working with them after more than 40 years brought back fond memories. We are gradually adding applicants from all over the world to our roster of models, and if everything goes well, we hope to grow internationally.” 

PAM is not only opening new opportunities for the older set, but it also debunks traditional  beliefs that modeling is just for the youth. And with the right outlook, one can have grandchildren and still be a model.  “The way you think affects the way you act. You can be old at 40 or youthful at 60, it all depends on your frame of mind.” 

It all boils down to one’s health, which is as important as one’s good looks. “The most essential advice I can give is to ensure that your health is as good as it can be and that your quality of life continues to improve. Don’t let insignificant matters bother you; instead, make this a time of vibrant, goal-setting accomplishments.” 

If you are 50-something and are considering a career in modeling, why not be an angel. Check out platinum-angels.com for details. 

Tags: Béatrice André-BesseBrandon Barkerfashion and stylePat KraalPlatinum Angels Managementsenior model
ADVERTISEMENT
Tet Defensor

Tet Defensor

Related Posts

Vancouver… in Washington?

byBob Zozobrado
February 5, 2023, 8:50 pm
0
8
Fall in love with City of Dreams’ seductive gastronomic offerings

While my sister and I were driving from Seattle to Portland, we passed by a directional sign on the highway...

Read more

Rediscovering Makati’s hip and happening side 

byManila Standard Lifestyle
February 5, 2023, 8:40 pm
0
8
Fall in love with City of Dreams’ seductive gastronomic offerings

Noted for its numerous gated communities, upscale malls, world-class hotels, and bustling central business district, Makati City has a long-held...

Read more

Fall in love with City of Dreams’ seductive gastronomic offerings

byManila Standard Lifestyle
February 5, 2023, 8:30 pm
0
8
Fall in love with City of Dreams’ seductive gastronomic offerings

City of Dreams Manila highlights seductive offerings set to impress loved ones this Valentine’s season. For a swoon-worthy celebration, the...

Read more

Empowering Little People through fashion

byManila Standard
February 4, 2023, 7:40 pm
0
8
Albert Andrada Paris Fashion Week 2023 show moved to July

To commemorate the 6th Founding Anniversary and General Assembly of Big Dreams for Little People Philippines, Inc. (BDLPP), professional designers,...

Read more

Level up your look with Style by Lazada

byManila Standard
February 4, 2023, 7:30 pm
0
8
Albert Andrada Paris Fashion Week 2023 show moved to July

What’s the best way to play with Pantone’s 2023 Color of the Year, Viva Magenta, to make statement looks in...

Read more

Albert Andrada Paris Fashion Week 2023 show moved to July

byManila Standard
February 4, 2023, 7:20 pm
0
8
Albert Andrada Paris Fashion Week 2023 show moved to July

Filipino designer Albert Andrada’s debut solo show in Paris Fashion Haute Couture 2023, originally set on January 25 and 26,...

Read more

Print Edition

View More

Recent Posts

  • Sneakers for Makati : AB4.0
  • Onion, garlic hoarders face raps
  • PBBM assures OFWs of gov’t support for their families
  • US shoots down China ‘spy balloon’ off Atlantic
  • Rollback forecast: Diesel P3.10/liter, gas P2.40/liter
  • UN forensic expert to help probe ’wrongful deaths’
  • Ex-trade minister Roberto ‘Bobby’ Ongpin, 86
  • Munti rolls out BookMobile for City schools

Advertisement

Latest News

UN forensic expert to help probe ’wrongful deaths’

byRey E. Requejoand1 others
February 6, 2023, 1:00 am
0
8
UN validates record Arctic temperature

Justice Secretary Jesus Crispin Remulla on Sunday said the visit of forensics expert Dr. Morris Tidball-Binz to the Philippines this...

Read more

Ex-trade minister Roberto ‘Bobby’ Ongpin, 86

byJenniffer B. Austria
February 6, 2023, 12:50 am
0
8
Lowest COVID cases logged in 1,052 days

Business tycoon and former Trade Minister Roberto “Bobby” Ongpin passed away Saturday night. He was 86. Roberto “Bobby” Ongpin Ongpin’s...

Read more

Munti rolls out BookMobile for City schools

byManila Standard
February 6, 2023, 12:46 am
0
8
Munti rolls out BookMobile for City schools

The City of Muntinlupa is bringing the joy of reading and discovery right to the students in schools. The Muntinlupa...

Read more

Munti trains CG employees to combat fake news

byManila Standard
February 6, 2023, 12:44 am
0
8
Munti trains CG employees to combat fake news

The City of Muntinlupa is doubling down on fake news by teaching government employees to fight disinformation. The Muntinlupa Public...

Read more

CPP warns vs. proxy US-China war

byMacon Ramos-Araneta
February 6, 2023, 12:40 am
0
8
Vax wastage, infection surge feared in Odette-hit areas

The Communist Party of the Philippines on Sunday warned the Philippines can get caught between the US and China should...

Read more

Advertisement

ADVERTISEMENT
Facebook Twitter Instagram Youtube

ABOUT US

Manila Standard

Manila Standard website (manilastandard.net), launched in August 2002, extends the newspaper’s reach beyond its traditional readers and makes its brand of Philippine news and opinion available to a much wider and geographically diverse readership here and overseas.

Digital Edition

In tone and content, the online edition mirrors the editorial thrust of the newspaper. While hewing to the traditional precepts of fairness and objectivity, MS believes the news of the day need not be staid, overly long or dry. Stories are succinct, readable and written in a lively style that has become a hallmark of the newspaper.

Download – Today’s Paper

Search

No Result
View All Result

6th Floor Universal Re Bldg., 106 Paseo De Roxas cor. Perea Street, Legaspi Village, 1226 Makati City Philippines

Trunklines: 832-5554, 832-5556, 832-5558

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Pop.Life
    • Newsmakers
    • Hangouts
    • A-Pop
    • Post Its
    • Performances
    • Malls & Bazaars
    • Hobbies & Collections
  • Technology
    • Gadgets
    • Computers
    • Business
    • Tech Plus
  • MS ON THE ROAD
    • Sedan
    • SUV
    • Truck
    • Bike
    • Accessories
    • Motoring Plus
    • Commuter’s Corner
  • Home & Design
    • Residential
    • Commercial
    • Construction
    • Interior
  • Spotlight
  • Gallery
    • Photos
    • Videos
  • Events
    • Seminars
    • Exhibits
    • Community
  • Biyahero
    • Travel Features
    • Travel Reels
    • Travel Logs
  • Pets
  • Advertise with Us

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Install Manila Standard Web App

Install App