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Saturday, April 27, 2024

Be legendary with James Bond and Heineken  

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If you want to know how to keep calm, learn it best from Double O Seven. 

James Bond is no doubt one of the most iconic characters of all time. All Bond aficionados across all generations are constantly wowed by his legendary world filled with exceptional style, advanced technology, and challenging villains. 

DJ Natalia Moon, Kevin Lapana, and Jef Gaitan
Cassie Umali, Ali Peek, and Pia Boren
Elmo Magalona during the Spectre Premiere

This 2015, all of us were in for a treat as the latest Bond installment Spectre was shown in the Philippines. If you have been following Bond’s world, you would know that apart from chasing villains, he would always spare some time to chill with a Heineken in one hand. Surely, only those of premium quality appeal to Bond’s taste, from his choice of weapons to his preferred drink.

Hosts and Heineken ambassadors Maxene Magalona and Anton del Rosario officially opened the screening night of Spectre at SM Aura, Taguig, with 350 guests invited to celebrate this 17-year partnership.

Heineken executives led by David Tulloch, country manager of Heineken Philippines, were on hand to witness how Filipinos welcomed the partnership for the first time in the Philippines. 

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Azkals member Anton del Rosario, Heineken Philippines Country Manager David Tulloch, and actress Maxene Magalona
Azkals' James Younghusband with David Tulloch
All guests were able to enjoy bottles of Heineken

Celebrities who are self-confessed Bond fans such as basketball player Terrence Romeo, celebrity blogger Camille Co, hair stylist Jing Monis, DJ Natalia Moon, actress Karel Marquez, and many others were spotted during the event. Like Agent 007, all of them displayed legendary qualities and exceptional achievements in their own right. 

Since Tomorrow Never Dies in 1997, Heineken has been James Bond’s drink of choice for seven films. If anyone wants to drink like the legendary Double O Seven, just head to the nearest supermarket, convenience store or bar and grab an ice-cold Heineken. 

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