Trusted skincare label reenters Philippine market with focus on accessibility
With all the stress and economic uncertainties these days, taking care of oneself has become more essential than ever.
In the midst of overwhelming social media noise and influences, Filipinos are discovering that beauty doesn’t have to be complicated. It can be simple, accessible, and effective. As more consumers become aware of ingredients and trends, they seem to go for reliable solutions that prioritize quality over cost, proving that beauty is truly within reach for everyone.
May Abarquez, managing director and founder of Bellafaccia Inc., highlighted the mindset.
“The journey to Beauty Formulas started several years ago, but only in limited categories,” she said. “Now, we’re bringing more SKUs and broader reach.”
Her personal connection to the brand, which she knew when she handled Watsons’ personal care category from 2006 to 2015, highlights her belief that quality skincare should be accessible to all.
A clear reflection of the shift in beauty POV is the relaunch of Beauty Formulas, a trusted international brand now available exclusively at Watsons. Its comeback is about emphasizing that good skincare and self-care can be affordable and straightforward. The grand launch was held at SM Mall of Asia Watsons on Oct. 30. A UK-born brand loved around the world, our new “BF” exemplifies this philosophy. Its products are thoughtfully developed, cruelty-free, and inspired by nature.
Abarquez passionately described the brand’s role as a dependable companion. “Beauty Formulas or BF is like your best friend. You go to it when you’re feeling high or low. It’s here to support you with proven, research-based solutions,” she explained.
With plans to expand to 120 Watsons stores nationwide, the brand’s availability is a strong example of its commitment to making effective skincare easily available for every Filipino.
Rosalyn Frayna, marketing lead of Bellafaccia Inc., echoed the idea and asserted, “Beauty is in the formula. It’s been tested, proven, research-based, and effective.”
She points out that Filipinos are curious about new brands but also value products that deliver real results. She emphasized that their focus is “on what is effective rather than just following trends,” reinforcing the idea that quality, affordable skincare is possible and necessary.
A key part of the brand’s mission is education. In particular, it aims to emphasize the importance of understanding ingredients and choosing formulations suitable for tropical climates.
“Our products are vegan, and most of our paper products are 100 percent biodegradable,” Frayna stated.
She highlighted how carefully formulated products like lightweight lotions and creams provide results without heaviness or discomfort, making beauty simple and suitable for the Philippine climate.
In the Philippines, where digital influence is heavy, consumers are becoming more discerning. They now seek transparency, proven ingredients, and products that deliver what they promise. And of course, for many of us, we would prefer effective ones without the hefty price tag.
Frayna emphasized, “Our brand is not trend-focused. It’s about effectiveness, proven ingredients, and quality.”
She further explained their approach. “Our products are carefully formulated, like our retinol that’s gentle enough for first-time users,” showing their commitment to creating accessible and reliable solutions.
Frayna also stresses that “Beauty doesn’t have to be expensive. Small self-love rituals can be powerful.”
This strengthens the core belief that effective self-care practices should be simple, affordable, and inclusive, encouraging Filipinos to prioritize themselves without breaking the bank.
Abarquez beautifully summed it up, “Just like a trusted friend, Beauty Formulas is here for every Filipino—whether you’re looking to glow, cleanse, or just enjoy a quick self-care moment. When beauty is simple, it becomes something everyone can enjoy.”
The brand’s guiding principle aligns with the idea that beauty should be attainable. The campaign tagline sums it all up – “Real beauty is never complicated. It is all in the formula.”
For your random thoughts, e-mail the author at randomrepublika@gmail.com.
