The new IQOS Boutique at Glorietta 3, Makati, gives adult smokers a premium space to discover smoke-free alternatives through an immersive, sensory experience. From scent and taste to personalization, every detail invites visitors to explore modern tobacco options hands-on.
PMFTC, the Philippine partner of Philip Morris International, designed the flagship store to merge technology, design, and sensory elements, making each visit a journey of curiosity and engagement.
and informed smoke-free choices for adult smokers
During the grand opening, a Mocktail Pairing Bar allowed visitors to sample unique flavor combinations, while an Engraving Station offered personalized customization of IQOS devices. A curated art installation showcased upcoming collaborations, establishing the store as a hub for creativity and discovery.
Attorney Ferdi Echiverri, PMFTC communications director, emphasized the purpose behind the boutique.
“Adult smokers who are considering better alternatives deserve more than just a place to purchase smoke-free products. They deserve a home—a home for smoke-free alternatives. A place where they can learn, interact, and feel confident in their decision to switch. That is precisely what we have built here,” the executive said.
Echiverri added that the boutique represents the best of PMFTC’s Retail 2.0 vision.
“Every detail, from the consultation areas to the customization bar, has been thoughtfully calibrated to deliver a truly multi-sensory experience. When you step inside, you won’t just see our products; you will understand the care, intention, and innovation behind their creation. And behind all of this—behind the design, the technology, and the innovation—is one powerful mindset: Forever curious,” he stated.
The Glorietta boutique is the first in the Philippines to feature a dedicated Scent Experience, allowing visitors to connect with IQOS through a new layer of sensory engagement.
“These innovations provide adult smokers with informed options, offering enjoyable ways to explore modern alternatives,” Echiverri noted.
With this opening, IQOS strengthens its presence in the Philippines and showcases its commitment to a smoke-free future.
The IQOS Boutique is now open at Glorietta 3, Ayala Malls, Makati City, inviting every adult smoker to experience smoke-free alternatives in style.
