Globe is changing how Filipinos look at home connectivity—literally.
At a stylish launch dubbed The Art of Connection, held at a museum in Ayala Malls Manila Bay, the telco unveiled its latest Globe At Home 5G WiFi lineup in collaboration with South Africa-based tech company rainx.
But this wasn’t just another gadget launch. Instead of glass displays and tech demos, the event looked more like an art exhibit.
The new routers, powered by rainx’s 101 Pro and 101 5G models, come wrapped in artwork by Philippine National Artists Vicente Manansala, Larry Alcala, Botong Francisco, and Abdulmari Imao.
They’re the kind of devices you don’t hide behind the TV; you display them like you would a framed print.
“These are not just functional gadgets, they’re conversation pieces,” said Globe’s VP and Head of Brand Management, Abigail Cardino. “We wanted to bring iconic Filipino art into everyday spaces through a product people already rely on.”
The routers deliver wireless 5G speeds similar to fiber but are designed for homes where traditional broadband is either unavailable or hard to install.
Cardino emphasized how these plug-and-play devices offer a reliable option for renters, condo dwellers, or households in areas without fiber access.
More than just performance, the devices also reflect Globe’s push to redefine the digital lifestyle—where form matters as much as function.
Globe Chief Commercial Officer Darius Delgado likened the new offering to a luxury item, comparing its emotional value to buying a designer bag for someone you love.
“It speaks to both your left brain and your right brain,” he said. “It’s logical and emotional. It’s useful, but also something you’ll be proud to own.”
Artist Abdulmari de Leon Imao Jr. reflected on the cultural impact of the product, saying, “It has made these otherwise expensive or non-accessible artworks accessible to the public.”
He described the collaboration as a way to bring Filipino heritage into the digital space, allowing more people to engage with local art through everyday technology.
The collaboration with rainx is Globe’s first of its kind with a global tech firm on this scale.
Rainx founder Brandon Leigh praised the Philippine team and culture, saying the product was engineered “from the customer up,” designed to make connectivity intuitive and beautiful.
Each device also includes a user-friendly interface with smart signals for troubleshooting and loading reminders, making it a tech upgrade that doesn’t require a tech expert to manage.
Globe also offers a seven-day money-back guarantee on the product—another nod to customer-first thinking.
With its latest move, Globe is betting on the idea that in the modern Filipino home, a router shouldn’t just work well. It should look good doing it.