Rhian Ramos and Michelle Dee turned heads at the recent launch of Frontrow’s Luxxe White Ultima Collection, where the actresses weren’t just endorsers—they were the evening’s main event.
The two led a launch that played out more like a teleserye climax than a typical brand unveiling.
Held at Frontrow’s Quezon City headquarters, the event featured a symbolic “wake” for the brand’s original Luxxe White Enhanced Glutathione, complete with a casket, candles, and dramatic lighting.
The previous formulation was “laid to rest” before the new and improved Luxxe White Ultima made its grand entrance onstage.
“I think it just really goes to show that the only thing that can kill Luxxe White is Luxxe White,” Ramos said during the program, drawing laughs from the crowd.
She followed it up by referencing the product’s new formulation, which includes ingredients like oral sunblock, oral moisturizer, ceramide, and collagen. “It’s hard to name every single one,” she said.
Dee echoed the same confidence in the line. As the face of the Slim variant, she said the supplement fits naturally into her fast-paced lifestyle.
“I juggle like five, six events in a day,” she said. “I am very picky with what goes inside my body. One of the things I love about Luxxe White Slim is it is all natural. And it really works.”
Both stars said they had been using the products long before becoming official endorsers.
Ramos shared that she started taking Luxxe White after being introduced to it by Frontrow co-founder Sam Verzosa.
“I saw the difference,” she said. “It’s different because you make yourself look better with the health that you see coming out from within.”
Dee shared that she first used Luxxe White Slim during her initial run in Miss Universe Philippines, when Frontrow served as the event’s presenter.
“I can really vouch for the product,” she said.
The new Luxxe White Ultima Collection includes four reformulated variants—Ultima, Slim, Renew, and Protect.
Despite the upgrades, the products remain at the same price.
“The best part is, it’s still the same price—P2,900,” said Frontrow president RS Francisco.
“We did that to help our distributors so they can still access the upgraded Luxxe White Ultima Collection.”
Francisco also emphasized the company’s distinct approach. “We don’t just do things—we do things a certain way. And that’s what we call the Frontrow way.”
Verzosa added that the launch was part of a bigger effort to outdo their previous success.
“We really had to challenge ourselves,” he said. “We always ask, ‘What’s next for Frontrow?’ This was our answer.”