Filipina fashion icon Heart Evangelista has been named the top-performing celebrity at Milan Fashion Week Fall/Winter 2025, according to a report by fashion analytics firm Launchmetrics.
Evangelista generated a Media Impact Value (MIV) of $8.7 million, the highest among all celebrities at the event.
She outpaced several global names, including fellow Filipina Pia Wurtzbach, who placed second with an MIV of $6.7 million.
The MIV metric, developed by Launchmetrics, measures the media exposure and engagement value driven by individuals during fashion events, taking into account online articles, social media posts, and brand collaborations.
Evangelista also ranked third in the overall Top Voices category, which includes brands, media outlets, and celebrities, coming just behind two major luxury fashion houses.
This isn’t Evangelista’s first time making waves on the global fashion stage. At Paris Fashion Week Spring/Summer 2025, she was named the top Asia-Pacific celebrity with a reported MIV of $10.6 million.
She also placed third at Milan Fashion Week Fall/Winter 2024, where she generated $3.6 million in MIV.