n a country where many consumers believe that higher prices mean better quality, health, beauty, and wellness retailer Watsons Philippines is redefining value through its Watsons Brand: Nation of Switchers campaign.
Through its initiative, it encourages Filipinos to discover that premium quality doesn’t always have to come with a premium price tag.
Taking center stage at SM Mall of Asia and other major cities, the Watsons Brand Switch Test dares consumers to take a blind comparison challenge: try Watsons Brand personal care items side-by-side with leading labels—without seeing which is which.
From haircare to skincare and oral care, participants are challenged to determine which product belongs to a premium brand—and which one is Watsons’. Most walk away surprised: the performance of Watsons Brand often matches, and sometimes even exceeds, the more expensive options.
“For so long, Filipinos have been conditioned to think that price equals quality. But Watsons is here to prove that you can get the same, or better, quality at a much lower price,” said Jared De Guzman, Watsons Philippines’ customer director.
Behind the Watsons Brand is a meticulous sourcing and manufacturing process that reflects the company’s global reach. De Guzman shared that Watsons works directly with manufacturers—not just in the Philippines, but across the globe—to find the best producers for each product category.
“We go straight to the source. It’s a global sourcing model. Some items are locally made, but many are sourced from manufacturers who specialize in that particular product—wherever they are in the world,” he added.
To ensure consistent quality, Watsons enforces a strict screening process for all suppliers.
“Each supplier undergoes several qualifications before they can even become part of our network. And the finished products go through more than 14 quality tests. All of our Watsons-branded products meet European-certified quality levels—but you don’t have to pay European quality prices,” he explained.
Watsons Brand has steadily gained traction in recent years, with customers recognizing its efficacy, safety, and value. The campaign reinforces that Watsons’ in-house products are dermatologist-tested and approved, adding a layer of trust and assurance for health- and beauty-conscious Filipinos.
“We know people are careful about what they use on their skin and their bodies. That’s why it’s important for us to give them affordable options that don’t compromise on safety and performance,” De Guzman added.
Aside from SM Mall of Asia, the Switch Test is set to roll out in more major cities nationwide.
Alongside the blind tests, Watsons is offering exclusive mix-and-match deals across best-selling categories like haircare, skincare, and body care. These limited-time offers are designed to help customers stretch their budgets without sacrificing quality.
Shoppers who visit any Watsons store or use the Watsons App can also take part in the campaign, making the switch as seamless and rewarding as possible.