GoTyme Bank is now playing for the home team.
The digital bank recently sealed a multi-year partnership with the Philippine Football Federation (PFF), becoming its official banking partner—a collaboration that’s as much about backing the sport as it is about showing up for the people in it.
“I think we’re similar in that we’re kind of young, scrappy teams,” said GoTyme co-founder and CEO Nate Clarke.
“We actually often refer to ourselves internally as a team, you know, competing here in the Philippines against other teams, but we also have big ambitions globally.”
The partnership was launched on March 18, with GoTyme pledging financial support for the next three years and looking to bring more private backers into the fold.
“Our first large investor triggered lots of other investors, and we’re going to try to do the same,” Clarke said.
“With the exception of other banks, we’re going to be recruiting others. There are a few other businesses we need to knock on.”
But this isn’t just about funding—it’s also about being part of the national teams’ day-to-day realities.
“We want GoTyme to be integrated into their lives, into their trips,” Clarke said.
“We’re very fortunate that the players enjoy it. One of the big reasons why people join GoTyme Bank is our travel propositions.”
That support is already helping behind the scenes, said PFF National Teams director Freddy Gonzalez.
“Banking is a big deal for the team because we have allowances, salaries, all of that stuff,” Gonzalez said. “GoTyme helps us make that all seamless, especially internationally, with the players.”
“Most of our players play abroad. So when we need to do bank transfers and all that, it makes it much easier for our staff as well,” he added.
For Gonzalez, the partnership also reinforces the team’s standards.
“It legitimizes the teams, number one, because now we have somebody like GoTyme supporting us,” he said. “And it also makes sure that we are answerable to GoTyme. So we have to be at their level and at that level of professionalism as well.”
GoTyme and PFF are also preparing to launch the GoTyme Bank Cup 2025, an invitational tournament featuring national teams from the Philippines, South Africa, Vietnam, and Singapore.
“The intent there is really to share the love of football, to showcase the ability of the Philippines,” said GoTyme co-CEO Abet Tinio.“GoTyme is here to make sure those dreams have every chance of coming true.”
“Football is a beautiful game,” Clarke added. “And a lot of customers love GoTyme because it’s a beautiful experience. I thought that was a really cool connection.”