Filipino women entrepreneurs are turning to artificial intelligence tools like Google’s Gemini to help manage their businesses, streamlining operations while balancing household responsibilities.
The Department of Trade and Industry said that as of 2024, 60 percent of the country’s registered micro, small, and medium enterprises (MSMEs) are owned by women. Many of these entrepreneurs juggle business management with domestic responsibilities, making efficiency a priority.
Google’s AI tools, including Gemini, Whisk, and ImageFX, offer solutions tailored to small business owners. Gemini assists with content creation, marketing strategies, and data analysis, while Whisk and ImageFX generate images for branding and promotional materials.
Google recently held a Gemini Academy workshop on March 5, providing training for female entrepreneurs on leveraging AI for business and daily tasks. The session featured Google experts discussing strategies to improve efficiency using AI-powered tools.
“Balancing many responsibilities is a reality for mompreneurs. Google’s generative AI tools—Gemini, Whisk, and ImageFX—are designed to reclaim valuable time,” said Prep Palacios, Head of Industry at Google Philippines. “With Gemini acting as a powerful assistant and Whisk and ImageFX enabling stunning visual creation, we hope to empower more people to achieve greater efficiency, both personally and professionally.”
Some business owners shared how AI has helped them streamline operations. Princess Alvarez, owner of ISLA Everything Accessories, said she uses AI to track profitability and automate content scheduling. “AI helps me improve my systems and save money,” she said.
Ricca del Rosario, owner of HTP Clothing, noted AI’s benefits beyond business. “AI is super helpful not only for our business but also for our personal needs,” she said. “It helps me with important tasks at home, allowing me to get back some time for myself.”
With AI-driven tools becoming more accessible, Filipino “mompreneurs” are finding new ways to enhance productivity and maintain work-life balance.