Jollibee, the Philippines’ most recognizable fast-food mascot, is taking on a new form in pop culture. The brand has teamed up with Japan’s Good Smile Company to launch the first-ever Filipino figure in the Nendoroid collectible line.
The Nendoroid Jollibee marks a milestone for the homegrown brand, which has long been a staple in Filipino households. Known for its signature red-and-yellow bee mascot and popular menu items, Jollibee has expanded its influence beyond food, making its way into global pop culture through various collaborations. This latest partnership introduces the brand to the collectible toy market with a uniquely stylized figure.
Part of Good Smile Company’s well-known Nendoroid series, the Jollibee figure stands at approximately 10 centimeters and features a chibi-style design with interchangeable parts. It comes with signature accessories, including a miniature Chickenjoy bucket and Jolly Spaghetti, allowing collectors to pose it in different ways. The figure also includes a base and support arm for display purposes.
With this release, Jollibee joins an exclusive roster of global brands and pop culture icons that have been transformed into Nendoroid figures, a lineup that spans anime, video games, and film characters. The collaboration brings a fresh, Japanese-inspired take on the mascot while staying true to its Filipino roots.
The Nendoroid Jollibee will be available for pre-order until April 2 through the Good Smile Company Online Store and official partner retailers. Shipping is expected in the third quarter of the year. Collectors and fans can visit the Good Smile Company website for more details on pricing and availability.