The Philippines is making a daring move to become a top destination for wellness tourism as it enters the global wellness arena. This large-scale initiative is in line with the Global Wellness Institute’s (GWI) recent research at the Global Wellness Summit in the UK, which said that the global wellness sector reached a record $6.3 trillion in 2023. One of the main factors propelling this growth is wellness tourism, which is predicted to reach $9 trillion by 2028.
According to GWI, the wellness economy would expand at a rate of 7.3 percent per year between 2023 and 2028, surpassing the growth of the world GDP. By 2027, the market value of wellness tourism is predicted to have grown from $830 billion to $1.4 trillion, with an annual growth rate of 10.2 percent.
The Philippines is in a unique position to profit from this trend since it provides tourists with a remarkable fusion of holistic wellness experiences,
The country’s rich cultural heritage shines through its wellness offerings, from the renowned Filipino Hilot massage to farm-to-table cuisine and spiritual retreats. Advanced medical programs, including diagnostic testing and longevity therapies, complement these traditional practices, creating a holistic approach that appeals to modern wellness travelers.
At the forefront of this movement is the Wellness Tourism Association of the Philippines (WeTAP). Recognized by the Department of Tourism (DOT) as the industry’s official voice, WeTAP envisions wellness tourism as a catalyst for nation-building.
By 2028, the group aims to position the Philippines as a global leader in wellness tourism, offering world-class facilities and unique Filipino wellness experiences.
Catherine Brillantes-Turvill, President of WeTAP and Founder of Nurture Wellness Village in Tagaytay, views this as a pivotal moment for the tourism sector.
“The Philippines has everything it takes to lead in wellness tourism – from breathtaking landscapes to our tradition of nurturing care,” she shared.
Jennifer Sanvictores, marketing head of WeTAP and global sales director for The Farm at San Benito, echoed this sentiment. She emphasized the potential of wellness tourism to transform lives, foster sustainability, and uplift local communities.
The Philippines’ wellness tourism push is more than an economic strategy—it is a call to redefine travel as a transformative, regenerative experience. With initiatives like eco-luxury resorts, integrative medical programs, and community-driven projects, the country is poised to emerge as Asia’s sanctuary for holistic healing.
WeTAP is now inviting businesses and professionals in wellness and tourism to join its mission to elevate the Philippines on the global wellness map. As the world seeks destinations that nurture the body, mind, and spirit, the Philippines is ready to answer the call.
For membership inquiries, email wellnesstourismph@gmail.com or connect on social media at @wtaphilippines.
