Style icon and award-winning actress Nadine Lustre is continuing her mission to empower Filipinos through fashion, this time with the launch of her new eyewear collection, 9Lives, in partnership with leading optical retailer Vision Express.
The collection was born from a shared passion for innovation, quality, and inclusive design, resulting in frames that are as stylish as they are accessible. The 9Lives x Vision Express collection is all about creating eyewear that caters to everyone, with the tagline “For Everybody” truly encapsulating the spirit of the collaboration.
“We wanted to create a collection that’s inclusive, where every piece is designed to look great on anyone and everyone,” Nadine told Manila Standard Life. “It’s about making eyewear that feels universal yet unique to each person who wears it—especially for Filipinos.”
The partnership between Nadine and Vision Express began in 2022, and the timing of the 2024 launch feels just right. Nadine wanted to ensure that each frame truly reflects the essence of both the 9Lives brand and Vision Express, marrying style with functionality in a way that’s accessible to all.
Choosing Vision Express as her collaborator was a natural decision. “By partnering with Vision Express, we can leverage their expertise and reach to bring our ‘For Everybody’ collection to a wider audience,” she said. “We want to ensure that our designs are not just stylish but also accessible and appealing to everyone.”
The 9Lives collection offers a range of frame styles, from classic to contemporary, designed to complement a variety of face shapes and individual tastes. One standout feature is the ability for customers to personalize their lenses with different colors, further allowing them to express their own unique style. Vision Express even offers in-store services to help customers with this customization, ensuring a truly bespoke eyewear experience.
Nadine emphasized the importance of designing eyewear that complements the unique facial features commonly found in Filipinos. She wanted each piece to offer both comfort and style.
“It’s all about making sure the eyewear feels as good as it looks. I’ve been looking for something that would fit our facial structure. Pieces from the leading and expensive brands are either too small or too big. The 9Lives collection is made just right for the size of our face,” Nadine explained.
When asked about her favorite pair from the collection, Nadine had a hard time choosing. “But I’d say the Ciri pair stands out to me. Its unique design makes it versatile, and it’s perfect for tropical settings. Plus, the cut adds a touch of effortless style.”
To celebrate the launch of 9Lives, Nadine hosted an event filled with creativity and self-expression. She invited her friends from the showbiz and media industry for a night of performances and installations, all designed to immerse guests into her world.
“It was a way for people to experience the collection through my eyes,” she explained.
The 9Lives x Vision Express collection is now available at Vision Express stores nationwide.
