In celebration of its 50th anniversary, a leading brand in the plain vitamin C category for adults has launched its “Fifty, Fortified, and Forging Forward” campaign. Poten-Cee, known for supporting Filipinos’ diverse vitamin C needs, is also expressing gratitude to its loyal customers.
The vitamin C brand, produced by PascualLab, one of the Philippines’ top pharmaceutical companies, has grown significantly since its post-war origins. The brand has become a trusted name in vitamin C, offering a range of products to meet varying consumer needs and lifestyles.
Among its innovations, the brand introduced a sugar-coated variant in 1974, designed to make vitamin C tablets more palatable and easier to swallow. Over the years, the brand expanded its offerings to include different formats, such as sodium ascorbate and chewable tablets, catering to specific preferences and requirements.
In 2016, the brand adopted the tagline “The Beauty of Immunity,” highlighting the dual role of vitamin C in boosting immunity and supporting collagen production for healthy skin. In 2022, the brand launched a supplement that combines vitamin C with hydrolyzed collagen, reinforcing its commitment to health and beauty.
Recent additions to the product line include vitamin C and zinc supplements, as well as advanced formulas that support immune function, protect cells, and aid in collagen synthesis.
This year, the brand introduced a new product featuring sodium ascorbate and hydrolyzed marine collagen from fish, expanding its range of collagen-based products.
As part of its anniversary celebrations, the brand is also giving back to the community. Significant donations have been made to various sectors in need, including survivors of Typhoon Carina.
The brand’s products are available in leading drugstores and supermarkets nationwide, as well as on PascualLab’s official TikTok, Shopee, and Lazada stores.
