BDO Unibank has announced actor Alden Richards as its newest brand ambassador. Richards, a long-time client of the bank, has been with BDO for nearly a decade.
“I am thrilled to join the BDO family and represent them. My long-term experience with their services gives me confidence in speaking on their behalf,” Richards said.
Richards favors visiting BDO branches for his banking needs due to the helpfulness of the staff and the convenience of BDO’s extensive network of branches and ATMs across the country.
“I’ve witnessed BDO’s significant impact on the Philippine banking industry. The bank’s innovations, like the Service Assist Machine (SAM), have greatly enhanced the efficiency and quality of its services,” he added.
The SAM allows clients to input transaction details before interacting with branch staff, reducing paperwork and wait times.
For those unable to visit a branch, Richards also highlights the convenience of the BDO Online App, which consolidates his financial information—including savings, credit cards, investments, and loans—into a single platform accessible anytime and anywhere.
View Alden Richards’ latest video on BDO Unibank’s services at youtube.com/watch?v=1LBygCvpDSQ.