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Wednesday, July 24, 2024

Addressing skin redness and sensitivity once and for all 

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In recent years, skincare has been one of the forms of self-care that people have been prioritizing. With the rise of Korean skincare, many go through various types of products and skincare routines with the hopes of achieving their dream of smooth and healthy skin.

One of the products that have been known in the K-beauty industry is that of Korean skincare brand Dr. Jart+ who had launched one of the first BB creams ever made. Following years of innovation that has resulted in the creation of skincare products with the coverage of a foundation, the brand has finally made its way to the Philippines with its Cicapair collection.

With redness and sensitivity being one of the top skin concerns for Filipinos, the Cicapair collection consists of products that are designed to soothe and calm sensitive skin with its skin-balancing and ultra-healing formulas which utilize tiger grass from Asian wetlands as well as other lab-tested cica skincare ingredients.

Dr. Jart+’s Cicapair line features a formula that uses tiger grass and cica skincare ingredients

The collection features the Cicapair Tiger Grass Color Correcting Treatment SPF 30, which corrects redness and helps protect the skin from the sun’s rays and pollution. It also has the Cicapair Foaming Cleanser which purifies and calms sensitive skin with a formula infused with tiger grass and herbs. Meanwhile, the Cicapair Intensive Soothing Repair Gel Cream serves as a hydrating gel cream that calms and soothes irritated skin, targeting redness and sensitivity.

During the launch of Dr. Jart+’s Cicapair collection on July 1, media guests and social media personalities were engaged in fun games and activities that symbolized the qualities of the skincare line in addressing the redness and sensitivity many Filipinos are concerned about.

Apart from the Cicapair collection, the brand also has its Ceramidin collection for strengthening the skin barrier, the Vital Hydra Solution collection which hydrates, plumps, and boosts the skin’s glow, and the Every Sun Day Sunscreen collection which protects the skin from harmful UV rays while also providing skincare benefits.

Dr. Jart+’s Cicapair collection as well as its other skincare lines are exclusively available at Watsons and LOOK At Me stores nationwide.

From left: Descorp Senior Brand Manager Nadean Magbanua, Descorp Business Unit Director Evita Rossi, Descorp CEO Jenny Gozo, Estee Lauder PH Brand General Manager Audrey Laglagaron, Estee Lauder PH Commercial Manager Claudine Dacanay, Estee Lauder PH Key Accounts Manager Nicole Figueroa, Watsons Trading Beauty Controller Frank Patricio, Watsons Trading Beauty Category Manager Anne Maligalig, and LOOK At Me Controller Marissa Mendoza

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