Gap has collaborated with California clothing label DÔEN for a women’s apparel and accessories collection. Launched on June 2, the capsule collection features DÔEN’s feminine take on Gap’s iconic styles.
“Gap partners with brands that champion originality and use fashion as a powerful form of self-expression,” says Mark Breitbard, President and CEO of Gap.
Fronting the campaign is proud mom and model Lily Aldridge and her sister, model and singer Ruby Aldridge.
Shot by Dan Martensen, the photography and accompanying campaign film showcase playful moments between sisters who value the freedom of self-expression through personal style. Lily and Ruby perfectly portray the beauty and power of sisterhood, bonding through the differences and similarities that connect them.
The limited collection is available in Gap SM Mall of Asia, SM Megamall, or shop online at gap.com.ph.