The biggest beauty event of the year has arrived. BeautyCon 2024 boasts a wide range of offerings curated especially for beauty enthusiasts and brand aficionados.
Following a successful opening day on Wednesday, March 20, BeautyCon 2024 keeps its doors open until Saturday, March 23, at SMX Convention Center Halls 1 and 2.
The Manila Standard Lifestyle team couldn’t resist checking it out, and here’s why you need to spend your weekend there.
Shop like a pro
Imagine a room bursting with all your favorite brands – both on skincare and cosmetics. Over 100 brands are there, from trending local beauty brands to exclusive luxury must-haves.
“This is the culmination of all things beauty,” said Sharon Presbitero Decapia, Watsons’ Sr. AVP for Marketing Communications, PR & Sustainability. “We’ve been wanting to do this last year, but we have to make sure that we’re ready. We’ve partnered with so many brands – 135 brands here – and the deals are fantastic, like never before offered.”
Score free samples and maybe even surprise goodies from your favorite beauty brands. It’s the perfect chance to stock up on your holy grails or discover the products that will match you.
It’s a haven for all things beauty and the best place to be whether you’re a makeup addict, a skincare fanatic, or a haircare enthusiast. There’s even a section dedicated to men’s grooming.
Meet your beauty idols
Ever dreamed of meeting your favorite influencer or celebrity makeup artist? BeautyCon is making it possible. Throughout the weekend, renowned beauty personalities and celebrity endorsers will be gracing the event.
For March 22, Friday, Dr. Vicky Belo, Cristalle Belo, Mimiyuuuh, Janella Salvador, Kelley Day, Enrique Gil, Precious Paula Nicole, Bea Fabregas, Cheska Garcia, and Marco Gumabao were present at the venue for their respective brands. On the other hand, Xeng Zulueta, Marj Maroket, Raph Bangsil, Lexi Gonzales, Morisette, Janine Gutierrez, and Michelle Dee attended the event on March 23. Fashion icon and actress Heart Evangelista is gracing the 3rd and final day of the beauty con.
Get insider tips and tricks straight from the experts, or simply fangirl over your beauty icons during your shopping spree – a perfect opportunity to pick up some new skills or get expert advice.. Grab the chance to learn, be inspired, and connect with other beauty enthusiasts.
Score exclusive deals, offline and online
Be afraid not to spend as the Beauty Con event has prepared a lot of discounts, sale, and exclusive deals just for everyone.
Can’t go to SMX because of distance? Well, say hello to the Watson’s app and say goodbye to your FOMOs, as it also offers amazing deals online.
Experience the best of the best
It’s time to step out and treat yourself to your holy grail of skincare and cosmetics. The pandemic kept us from the joy of physical shopping, but BeautyCon brings it all back! Indulge in some “me time” by swatching your go-to lipsticks, finding the perfect skincare routine, and joining the interactive experiences at each booth. Strike some poses on Instagram-worthy installations inside the area.
“We want to emphasize that BeautyCon is a truly immersive and experiential event,” Sharon added. “After the pandemic shifted everything online, this is your chance to touch, feel, and smell the products in person.”
Don’t be afraid to finally buy that skincare or cosmetic you’ve been eyeing for a long time. Treat yourself, because why not?